N2Growth Blog

JUNE 11, 2010

I’m going to tell you the cold hard truth about social media…what you need to know that most people won’t tell you. While anyone can have a social media presence, not everyone possesses social media influence. It’s clear to those in the know that social media is a universe of the haves and have nots.

Media 407

Media Influence Blog Real Estate 407

Strategy Driven

MAY 4, 2020

Financing the venture from your personal savings is an option, but won’t be open to many. The ROIs gained from this technique are huge. Now is the perfect time to make those winning connections at networking events or through their contact details and social media. Together, your dream team will build the foundations of success.

Outsourcing 67

Outsourcing ROI Entrepreneur Banking 67

Strategy Driven

APRIL 7, 2013

Analytics tools give decision-makers the best possible intelligence about customers, finances, operations, suppliers, and the market. Other top investment areas include social media and mobility. Complimentary Resource – Improving Marketing Measurements, Operations & ROI.

Operations 50

Operations Resources Innovation ROI 50

Strategy Driven

MARCH 21, 2019

Financing the venture from your personal savings is an option, but won’t be open to many. The ROIs gained from this technique are huge. Now is the perfect time to make those winning connections at networking events or through their contact details and social media. Together, your dream team will build the foundations of success.

Outsourcing 51

Outsourcing ROI Entrepreneur Banking 51

Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. This lack of an analytical approach has traditionally formed a barrier between marketing and finance. The brand therefore considered massive marketing budget cuts to TV and print advertising in favor of more spend on social media channels. The opportunity is enormous.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

APRIL 15, 2015

Far too often, the media conflates profit and revenue when reporting on charity fundraising. This collapsing by the media of profit and revenue when it comes to charity consultants of all types infects public attitudes about good people doing good work throughout the sector. Non-profit Finance & Accounting'

Telemarketing 8

Telemarketing Long-term Short-term Finance 8

N2Growth Blog

OCTOBER 6, 2010

Next was Charlene Li who spoke about two of my favorite topics – social media and leadership. She made a compelling case for leaders to adopt social media and gave numerous illustrations as to the many benefits for doing so. A few of her thoughts can be found below: Social Media is forcing us to redefine leadership.

Blog 360

Blog Brand Media Influence 360

Harvard Business Review

OCTOBER 9, 2013

It’s a common question: why bother to blog (or use other forms of social media) when it’s so hard to build a following, and you may toil in obscurity for years before finding an audience? Given the seemingly abysmal ROI, isn’t it better to invest your time elsewhere? Branding Communication Social media'

Brand 8

Brand Media Follow-up Audience 8

Harvard Business Review

AUGUST 29, 2018

Recently, a financial services organization found $5 million in opportunities to optimize its finance processes. The media giant has adopted an agile product mindset to engage the customer at critical points—all geared toward turning the reader into a subscriber. For most companies, however, benefits at this scale are elusive.

Strategy 8

Strategy Content Enterprise Architecture Agility 8

Strategy Driven

DECEMBER 31, 2020

If the situation makes you invest in the short-term project to gain quick capital initially, you may later invest your ROI into a long-term project. Micro investing apps automize personal finance investing daily. If you diversify your investment, you can put both short- and long-term goals. And it takes less money to start.

Short-term 67

Short-term Real Estate Long-term Strategy 67

Harvard Business Review

SEPTEMBER 28, 2012

With the company's retail insights into the browsing, shopping, and purchasing behaviors of its customers, its views into entrepreneurial investment through its Web Services offering, and its Kindle and Fire media consumption devices, Amazon is extraordinarily well-positioned to strategically invest in explicit companies or particular sectors.

Hedge 15

Hedge Core Competence CFO ROI 15

Harvard Business Review

AUGUST 28, 2017

While the question of correlation versus causation can be legitimately raised, a separate analysis uncovered some evidence that AI is already directly improving profits, with ROI on AI investment in the same range as associated digital technologies such as big data and advanced analytics.

Survey 11

Survey Execution First-mover Advantage Technology 11

Harvard Business Review

AUGUST 15, 2013

Even after more than 20 years of implementations, a study by Panorama shows that 53% of ERP projects still run over budget, 61% take longer to complete than anticipated, and more than 27% fail to produce the positive ROI expected. Data breaches are on the rise, with a 44% increase in the number of records exposed from 2011 to 2012.

CEO 8

CEO CIO Technology CFO 8

Harvard Business Review

AUGUST 5, 2014

CMOs need to show the ROI of every pound spent on marketing and how it delivers against the bottom line.”. The CMO also worked with the finance office and product managers to link pricing and benchmark data into the RFP process, which improved quality and response times. That bottom line sensibility is crucial.

P&L 10

P&L Banking Marketing Call Center 10

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media Siege Media provides an outstanding content marketing service by combining a data-driven approach with genuinely exceptional creativity. Siege Media stands out from the rest by innovating the way they create their content. A deep understanding of ABM in B2B is its super-power.

Marketing 105

Marketing Content Audience Brand 105

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And, no, I didn’t forget social media. This is a wasted opportunity. So high quality, creative content is critical, but it’s not a technology. So it can be complicated.

Technology 9

Technology Marketing Company CRM 9

Harvard Business Review

NOVEMBER 3, 2014

Many marketers have reported rapid and significant ROI from adopting these tools; but first, they had to convince higher-ups to make the up-front investment. And, no, I didn’t forget social media. This is a wasted opportunity. So high quality, creative content is critical, but it’s not a technology. So it can be complicated.

Technology 8

Technology Marketing Company CRM 8

Strategy Driven

MARCH 28, 2016

Most companies, whether start-ups or long-time players live in a world shaped by the laws of demand where low pricing can trump quality, and where targeted marketing, carefully crafted keywords, and social media engineering can build awareness, influence opinion, and generate sales.

Productivity 50

Productivity Products Marketing Strategy Budgeting 50

Harvard Business Review

DECEMBER 19, 2014

And citizens, using new social media tools and old-fashioned marches, rose up to drive change. In his pushback, Cook made a larger point about not being a slave to ROI. It seems that social media has outgrown its “look at me and my selfie” babyhood phase and is now growing some teeth. Financing the clean economy.

Chemicals 13

Chemicals Short-term Energy Report 13