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Modern CMOs: Bridging Creativity with Commercial Acumen

N2Growth Blog

The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.

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A List of Referrable Keynote Speakers and Topics to Consider for Your Next Conference

Great Results Team Building

Jessica Pettit – challenges assumptions about the type of people who drive change Justin Jones-Fosu – insight into the art and science of human engagement. Heather Younger – helps organizations create safe spaces and a culture of listening.

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Debbie Laskey On Social Media, Brand Audits And Leadership Books

Eric Jacobson

Debbie Laskey has 15 years of marketing experience and an MBA Degree. She developed her marketing expertise while working in the high-tech industry, the Consumer Marketing Department at Disneyland Paris in France, the non-profit arena, and the insurance industry. First, there is the "what''s social media" mistake.

Media 77
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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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3 Important Things I Learned About Social Media in 2010 :: Women.

Women on Business

But you’d think so when you see the proliferation of articles, everywhere, about what to do and what not to do when it comes to utilizing Social Media and your business. This year of 2010 has been a revelation to me as to the ins and outs of Social Media. The cool factor aside, Social Media can steal your time and confuse you.

Media 198
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The New World Of Enterprise Sales

Strategy Driven

The marketplace has become more digital and social media is now where most buyers (especially millennials) are doing research. Companies need to make drastic changes to their websites and marketing collateral to recognize the change in the digital marketplace. Also, it may be helpful if you can provide financing solutions to the buyer.

Dunning 100
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How Big Data Brings Marketing and Finance Together

Harvard Business Review

When Raja Rajamannar became CMO of MasterCard Worldwide in 2013, he moved quickly to transform how the credit card giant measures marketing. But the real power and full potential of data was not being fully realized by marketing. Rajamannar involved finance early. His artillery: Advanced Big Data analytics. Inside Intel.

Finance 12