Strategy Driven

DECEMBER 10, 2021

In the era of technology, it is pivotal to create a social media presence to reach out and circulate the message to the masses. Another effective trick is collaborating with social media influencers and bloggers to create pre-event hype for your event. This trick commercializes the event and helps retain customers in the long run.

Productivity 78

Productivity Products Planning Stage-Gate 78

Strategy Driven

MAY 10, 2019

Marketers and customer service reps will need to adapt to the changes in the market brought about by technological convergence. Technological convergence refers to the integration of unrelated technologies that brings forth more convenience and better solutions. All of these must work together to ensure customer satisfaction.

Strategy 50

Strategy Company Loyalty Merchandising 50

Harvard Business Review

OCTOBER 17, 2018

New research from the McKinsey Global Institute simulates the potential global macroeconomic impact of five powerful technologies (computer vision, natural language, virtual assistants, robotic process automation, and advanced machine learning). We know that technologies often take a long time to diffuse and to deliver benefits.

GDP 10

GDP McKinsey Long-term Technology 10

Harvard Business Review

JANUARY 27, 2017

The bad news: Petabytes of new data and algorithmic innovation assure that “autonomy creep” will relentlessly challenge human oversight from within. At one American retailer, an autonomous ensemble of algorithms replaced the entire merchandising department. These distinct approaches enjoy demonstrable real-world success.

Outsourcing 8

Outsourcing Software CAPEX Competitive Advantage 8

Harvard Business Review

AUGUST 11, 2015

Mauro Porcini is PepsiCo’s Chief Design Officer—the first to hold the position—where he oversees design-led innovation across all the company’s brands under CEO Indra Nooyi. That’s where our work is really about innovation. I strongly believe that design and innovation are exactly the same thing.

Organization 8

Organization Brand Six Sigma Innovation 8

Harvard Business Review

JUNE 21, 2013

These are the questions I get from would-be idea entrepreneurs — people who want to go public with a deeply-felt idea so as to influence how people think and behave and, as a result, create some kind of change in their company, discipline, or community. The book is a work of art and an elegant technology.

Books 8

Books Merchandising Video Sharpe 8

Harvard Business Review

JUNE 23, 2015

Technology has forced music artists to completely rethink the way they approach their businesses. They’re extending their brand into areas like technology, gaming, fashion, and lifestyle content — essentially becoming entertainment platforms. We’ve all had to adapt. of course).

Business Model 8

Business Model Merchandising Restructuring Fashion 8