Strategy Driven

DECEMBER 10, 2021

Another effective trick is collaborating with social media influencers and bloggers to create pre-event hype for your event. A selective guest list is carefully made including, brand ambassadors, celebrities, journalists, social media influencers, and vloggers. Give-Away Contests. Seek sponsors for the event.

Productivity 86

Productivity Products Planning Stage-Gate 86

Strategy Driven

MAY 10, 2019

The main goal of an omnichannel strategy should be to positively influence the perception of the customers about your brand or services. Focusing on your customers requires that you not just include marketing in the business success formula for attracting customers but also include merchandising, social media support, and customer support.

Strategy 50

Strategy Company Loyalty Merchandising 50

You're Not the Boss of Me

OCTOBER 31, 2010

They stifle creativity and innovation. As they often say in retail stores about handling merchandise, “ If you break it you own it”. If we are to encourage the innovators of our time we must also accept that rules should be subject to rigorous question and challenge.

Maturity 50

Maturity Blog Merchandising McCarthy 50

Harvard Business Review

OCTOBER 17, 2018

Amazon, born 24 years ago, had captured about 45% of online retail commerce in the United States by 2017, but still stood for just about 5% of total US retail gross merchandise volume in that year. It took several decades for steam to drive the rollout of railways services and create a large market of exchanges in the United States.

GDP 11

GDP McKinsey Long-term Technology 11

Harvard Business Review

AUGUST 11, 2015

Mauro Porcini is PepsiCo’s Chief Design Officer—the first to hold the position—where he oversees design-led innovation across all the company’s brands under CEO Indra Nooyi. That’s where our work is really about innovation. I strongly believe that design and innovation are exactly the same thing.

Organization 8

Organization Brand Six Sigma Innovation 8

Harvard Business Review

JANUARY 27, 2017

The bad news: Petabytes of new data and algorithmic innovation assure that “autonomy creep” will relentlessly challenge human oversight from within. At one American retailer, an autonomous ensemble of algorithms replaced the entire merchandising department. These distinct approaches enjoy demonstrable real-world success.

Outsourcing 8

Outsourcing Software CAPEX Competitive Advantage 8

Harvard Business Review

MARCH 14, 2013

They want to be a part of something; to belong; to influence; to engage. Nike : To bring inspiration and innovation to every athlete* in the world. *"If Dunkin Donuts :> Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern, well-merchandised stores. They want it to be their purpose too.

Mission Statement 9

Mission Statement Sports Merchandising Brand 9