Strategy Driven
DECEMBER 10, 2021
In the era of technology, it is pivotal to create a social media presence to reach out and circulate the message to the masses. Another effective trick is collaborating with social media influencers and bloggers to create pre-event hype for your event.
Strategy Driven
SEPTEMBER 22, 2020
The gross merchandise volume (GMV) of B2B e-commerce in 2018 amounted to US$ 10.6 An SEM expert needs to understand technology from the user perspective to be effective. Social media platforms continue to play an increasingly more important role in influencing consumer behaviors. In 2018, about 1.8 Social Media Management.
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Strategy Driven
MAY 10, 2019
Marketers and customer service reps will need to adapt to the changes in the market brought about by technological convergence. Technological convergence refers to the integration of unrelated technologies that brings forth more convenience and better solutions. All of these must work together to ensure customer satisfaction.
Harvard Business Review
OCTOBER 17, 2018
New research from the McKinsey Global Institute simulates the potential global macroeconomic impact of five powerful technologies (computer vision, natural language, virtual assistants, robotic process automation, and advanced machine learning). We know that technologies often take a long time to diffuse and to deliver benefits.
Harvard Business Review
MAY 27, 2013
The idea entrepreneur is an individual, usually a content expert and often a maverick, whose main goal is to influence how other people think and behave in relation to their cherished topic. There is a new player emerging on the cultural and business scene today: the idea entrepreneur. Perhaps you are one yourself — or would like to be.
Harvard Business Review
FEBRUARY 28, 2011
This has enormous potential value for retailers who, if they identify customers at all, typically don't do it until checkout, at which point it's too late to influence a purchase. David Dorf is the Senior Director of Technology Strategy at Oracle Retail.
Harvard Business Review
JUNE 17, 2015
On any given occasion, everything from personal factors such as how well a person has slept the night before, current mood , hunger , and previous choices, to environmental variables such as the weather, the presence of other people, background music, and even ceiling height can influence how a customer responds.
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