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Guest Post: The “General” Manager – Soldier Lessons for the.

Lead on Purpose

Bill Gates is the master of staying ahead of the pack in the business world. John Durfee is a Gulf War veteran and the marketing manager for Airsplat, the nation’s largest retailer of Airsoft Guns including Spring Airsoft Rifles. The temperature is dropping quickly in the desert night.

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From idea to strategy

Lead on Purpose

Filed under: Leadership , Knowledge , Market-driven , Innovation , Product Management / Marketing Tagged: | strategy , customer focus , products , services , Carol Bartz , Yahoo! She has a tremendous task ahead to realign Yahoo’s products to the market. This is the new corporate strategy for Yahoo.

Strategy 100
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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Generation Z , which includes anyone born between 1997 and 2012, influences your business more each day as the generation enters the workforce and its purchasing power increases. Gen Z is already responsible for $29 billion in purchasing power and more than $333 billion in influence. For example, high purpose companies experience: 14.1%

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Corporate Purpose: Monumental Change Starts With Your Leadership

CO2

Generation Z , which includes anyone born between 1997 and 2012, influences your business more each day as the generation enters the workforce and its purchasing power increases. Gen Z is already responsible for $29 billion in purchasing power and more than $333 billion in influence. For example, high purpose companies experience: 14.1%

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Obama Won With Minorities. Marketers Should Too

Harvard Business Review

In some of these markets, minorities are in fact the majority. I'm a product of a market like this. Palates have power when you quantify the economics, but also because it is predictive as palate preferences are rooted in strong demographic differences. Blend the two and you have a winning market map.

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How to Hand Off an Innovation Project from One Team to Another

Harvard Business Review

That fear drives their companies to invest millions into coming up with breakthrough innovations. If innovation projects are going to succeed, they’ll need to survive a handoff from an innovation team to an execution team. These labels also nicely describe the phases of innovation: Explore, Scale, and Optimize.

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How Banks Can Compete Against an Army of Fintech Startups

Harvard Business Review

It’s been more than 25 years since Bill Gates dismissed retail banks as “dinosaurs,” but the statement may be as true today as it was then. The marketing, underwriting, and servicing of SME loans have largely taken a backseat. Gates’ original quote contended that the dinosaurs can be ”bypassed.”

Banking 11