article thumbnail

When is Spinning the Message a Good Thing?

Marshall Goldsmith

For the long-term viability of the organization, business transactions need to be "win-win." - The spinning is done to help the larger good - not just promote the person doing it. - In the short-term, positive projections for the future may motivate people to buy products, services or stocks. Yet optimists often over-commit.

Prahalad 110
article thumbnail

Change the Way You Define Yourself

Marshall Goldsmith

Almost all of us have a few negative terms that are part of our self-definition. As long as we keep saying "That's just the way I am" to ourselves we increase the probabilities that "That's just the way I am always going to be." In 2009 Marshall's friend the late CK Prahalad was ranked #1 and Marshall was ranked #14.

Prahalad 123
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Timeless Strategic Value of Unrealistic Goals

Harvard Business Review

Prahalad's 1989 HBR article "Strategic Intent" brought about a discontinuous shift in my career — from a professor of accounting to a researcher on strategy and innovation. Strategic intent takes the long view: the act of such intent is to operate from the future backward, disregarding the resource scarcity of the present.

Goal 9
article thumbnail

To Profit from Doing Good, Start Small

Harvard Business Review

It wasn't too long ago that corporations were the villains — polluting the environment , exploiting workers , and consuming energy and other resources without concern for long term consequences to the planet. Prahalad called the bottom of the pyramid. As Jason Saul argues in his new book Social Innovation Inc. ,

article thumbnail

Design Lessons from the Consumer at the Bottom of the Pyramid

Harvard Business Review

Prahalad, put it there), the struggle to understand its role as a market and as a source of innovation continues. Ironically, the usability test in the BOP is often even higher precisely because the poor remained below the radar of multinational corporations for so long. The same is increasingly true in developed economies. In the U.S.,

article thumbnail

The Fine Line Between When Low Prices Work and When They Don’t

Harvard Business Review

A healthy low-price position has a long-term orientation built on consistency and sustainability, not quick results. They are procurement champions, tough but fair on supplier prices and terms. Low prices can never offset poor and inconsistent quality, at least not over a long period.

Price 8
article thumbnail

Bureaucracy Must Die

Harvard Business Review

Prahalad and I urged managers to think in a different way about the building blocks of competitive success. As long as control is exalted at the expense of freedom, our organizations will remain incompetent at their core. For too long we’ve been fiddling at the margins. Almost 25 years ago in the pages of HBR , C.K.