article thumbnail

A Guide to Marketing Your Business: 2020 Edition

Strategy Driven

With this importance in mind, here’s a quick guide on marketing your business in 2020. Conduct market research. To develop a marketing strategy that will deliver results, you need to gain a deep understanding of your customers. Which marketing methods convince them to purchase items? Decide on a USP.

USP 132
article thumbnail

6 Factors That Can Impact Your Commercial Business

Strategy Driven

It could involve investing in new product development, exploring new market segments, or adopting innovative marketing strategies. By being proactive and responsive to market trends and consumer behavior, businesses can better meet customer needs and seize new opportunities.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Don’t Overlook These Valuable Details Before Launching Your Business

Strategy Driven

If you want to avoid making the same blunder, ensure to pay attention to the following factors before commencing your business: Define your marketing strategy. Marketing is the lifeblood of a business. Regardless of the industry, you will not survive long in the market if you do not know about your rivals.

Webinar 123
article thumbnail

The Ultimate Guide to Starting Your Own Small Business

Strategy Driven

While naming your business and creating a logo is important, ever wondered how determining your business structure or crafting a detailed marketing strategy might affect your business? What’s my product’s USP? According to 77% of B2B marketers , building a strong brand is the key to a company’s growth. About the Author.

article thumbnail

Useful things to Consider When Starting a Business

Strategy Driven

So, taking the time to ensure your product has a strong unique selling point (USP) is well worth the effort. Your Marketing. Once you’ve decided on and given proper consideration to the product that you intend to sell through your business, the next thing that you have to think about is how best to market your product.

article thumbnail

This Bud's Not for Me | In the CEO Afterlife

In the CEO Afterlife

One can argue that we have a case of a marketer hanging on to USPs (unique selling propositions) of the past. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. It may surprise you, but the former can carries eight Anheuser-Busch brand icons and/or slogans. That’s right. Search My Site.

CEO 239
article thumbnail

6 Things I’m Learning from Millennials

Strategy Driven

What is your view on the USP that would enable this product line to leapfrog the competition? Goode is accountable for the commercial, channel, product and marketing strategy for Sage One worldwide. Goode is previously Head of Sage One for Sage UK, and prior to that, Head of Marketing for the Accountants Division at Sage.

USP 50