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021: How to Use Podcasts to Engage People | with PodcastAnswerMan Cliff Ravenscraft, plus Jonathan Mast

Engaging Leader

In this episode, Jesse gets tactical and explores a specific method of engaging with external audiences such as customers, as well as with internal audiences such as employees. Interview from 2005 of Jonathon Mast, including short clips from what was arguably the first completely internal podcast. Resources Mentioned in This Episode.

Tactics 190
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Three Ways Document Management Software Can Streamline Operations

Strategy Driven

But scanning technology has evolved since the slow, clunky models that first arrived on the scene. Now scanning takes just seconds, and if you get the right technology package, you can automatically create editable, keyword-searchable files in a universal format like PDF while you scan. StrategyDriven Tactical Execution Forum.

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How to Drive Change with a Leadership Point of View

Next Level Blog

Goes With What It Knows: Making Stuff,” centers on how Immelt is leading the company away from financial services and “soft services” like broadcasting and back to its historical roots of technology driven manufacturing.   Seeing that clean energy was going to be a growth market, Immelt launched ecomagination in 2005

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Healthcare Mergers: An Emerging Crisis | StrategyDriven

Strategy Driven

In 2005, TheraMatrix contracted with Ford Motor Co. And if a competitor is foolhardy enough to try to work around an MFN, then the dominant insurer can simply force its rival out of the market. A case in point is TheraMatrix, a small Michigan company. to provide physical therapy services to its employees.

Crisis 63
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Your Strategy Has to Be Flexible — But So Does Your Execution

Harvard Business Review

But excessive complexity can undermine thoughtful execution as much as a failure to specify tactics. A famous example is YouTube, which began as a video dating site back in 2005. A nascent technology business might require an adaptive approach and a stable commodity business might require a classical, planning-based approach.

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A Cautionary Tale for Regulated Industries

Harvard Business Review

The harsh wording was, in part, a negotiating tactic (and probably a tough-on-business election year initiative). This question of BP's responsibility for overseeing contractors is critical because so many risky, high technology projects involve use of specialized vendors upon whom safety and quality depend.

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Find the Customers Your Competitors Are Offending

Harvard Business Review

Nike did this successfully for its own target demographic in its 2005 print campaign that empowered women who workout to celebrate their natural curves by reclaiming and redefining phrases like "thunder thighs.". You need to drill down to understand the needs of sub-cohorts.