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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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StrategyDriven Editorial Perspective – Panic of 1907 vs Great Recession of 2008

Strategy Driven

He went on to describe the similarities between the banking crisis of 1907 – the one that inspired the formation of the Federal Reserve – and the more recent 2008 financial crisis. As the underwriting weaknesses of subprime portfolios became known, banks stopped lending to each other, paralyzing credit markets.

Banking 50
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Better to Give than to be Grateful :: Women on Business

Women on Business

However, when truly connecting with others (in conversation, in a sales situation, in an email newsletter, etc) it is much more about how they feel than how you feel. So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.

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Be an Advocate for Yourself :: Women on Business

Women on Business

Categories : Career Development , Female Executives , Leadership , Recognition Leave a Comment Subscribe to and Follow Women On Business Subscribe to the Women On Business Newsletter Sponsored by Tradepub.com Connect with Susan Gunelius Publish Your Press Release on Women on Business Submit your press release to be published in the Business Women News (..)

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WHY WOMEN'S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS

Women on Business

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.

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Leadership Strategies: Are You a Davos Woman?

Women on Business

Kate Leave a Comment Subscribe to and Follow Women On Business Subscribe to the Women On Business Newsletter Sponsored by Tradepub.com Connect with Susan Gunelius Publish Your Press Release on Women on Business Submit your press release to be published in the Business Women News section.