HR Digest

AUGUST 2, 2020

Written by an ex-advertising executive, Karen Salmansohn, it gives humorous advice to women struggling for success in business. Women gaining more power to lead, green-light projects, and innovate does not come at the expense of men. Facebook COO Sheryl Sandberg hit the bestseller list with this book in 2013. by Sheryl Sandberg.

Books 105

Books Entrepreneur Leadership Advice 105

Strategy Driven

NOVEMBER 15, 2013

In consumer business strategy – from branding to product development – addressing the emotional human needs continuum is crucial to success. By developing autonomy, children boost self-esteem. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. No longer was Universal just the more exciting cousin of Disney.

Press Release 50

Press Release Marketing Human Needs Advertising 50

Harvard Business Review

FEBRUARY 6, 2014

A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke. But a different development is emerging in the area traditionally known as CSR. A few years ago the West Coast hamburger chain Carl’s Jr. launched a “Pink Star Campaign” to raise funds for the National Breast Cancer Foundation.

Brand 15

Brand Supply Chain Price Operations 15

Harvard Business Review

NOVEMBER 29, 2013

Some, like Black Friday and Cyber Monday, are habits gained more recently thanks to the power of consumer goods advertising. With every project, they are spreading the word through their networks, and the connection to #GivingTuesday becomes more valuable. The second #GivingTuesday will happen on December 3, 2013.

Decentralization 12

Decentralization Media Follow-up Learning-by-Doing 12

Harvard Business Review

AUGUST 21, 2018

” Recruitment intensity is a shorthand term to describe everything employers can do to affect the likelihood of filling a job vacancy, such as changes in advertising expenditures, screening methods, hiring standards, and compensation. project management), specialized skills (e.g., Jobs That Newly Require B.A.’s

Education 14

Education Skills Marketing Industry 14

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Moreover, the previous year’s survey showed that 63 percent of projects do not use analytics to inform marketing decisions.

CFO 9

CFO Short-term Long-term Benchmarking 9

Harvard Business Review

APRIL 7, 2016

For developers, that may be Stack Overflow, a question-and-answer site specifically for programmers. ” The company was already developing content, targeted specifically at recruits, that demonstrated its “culture and the type of company we want to be in 1, 5, and 10 years.” So venture out. physicians are members of.

Marketing 8

Marketing Strategy Hammer Media 8