Harvard Business Review

MARCH 11, 2013

They'll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. They didn't understand how to sell their project internally and were unable to garner senior executive sponsorship. They hire consultants to verify that they are making the right decisions.

CRM 17

CRM Telecommunications Price Long-term 17

Harvard Business Review

FEBRUARY 6, 2014

A recent headline, “JCPenney Releases 2013 Sustainability Report,” reads like the punch line to a bad joke. One that is exemplified by efforts like GE’s Ecomagination project, which involves developing alternative-fuel engines and other products that address today’s environmental crisis and drive economic growth.

Brand 12

Brand Supply Chain Price Operations 12

Harvard Business Review

JUNE 21, 2013

Christopher Mims smartly argues that the real battle lies in video advertising – and that Instagram, now owned by Facebook, is "going to get us all watching television ads again." It''s an attractive value proposition: It''s projected to be a big part of the 13.4% growth in digital ads between 2013 and 2014.

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

APRIL 22, 2015

At times, I’ve been critical about the sometimes-loose definition of what GE “counts” as an ecomagination project (making oil sands production a bit cleaner, really?). What if, deep down, the move away from GE capital is really about the increasing potential for ecomagination products?

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

AUGUST 21, 2018

” Recruitment intensity is a shorthand term to describe everything employers can do to affect the likelihood of filling a job vacancy, such as changes in advertising expenditures, screening methods, hiring standards, and compensation. project management), specialized skills (e.g., Jobs That Newly Require B.A.’s

Education 11

Education Skills Marketing Industry 11

Harvard Business Review

NOVEMBER 29, 2013

Some, like Black Friday and Cyber Monday, are habits gained more recently thanks to the power of consumer goods advertising. With every project, they are spreading the word through their networks, and the connection to #GivingTuesday becomes more valuable. The second #GivingTuesday will happen on December 3, 2013.

Decentralization 9

Decentralization Media Follow-up Learning-by-Doing 9

Harvard Business Review

OCTOBER 1, 2013

They can advertise such information to help consumers make informed choices or, more aggressively, require plans to offer incentives for people to use high-quality, low-cost health care services and providers. in the September 26, 2013 New England Journal of Medicine.). Not all of these innovations will succeed.

Insurance 10

Insurance Goal Health Care Long-term 10

Harvard Business Review

NOVEMBER 25, 2013

Just 36 percent of CMOs, for example, have quantitatively proven the short-term impact of marketing spend, according to the 2013 CMO Survey (and for demonstrating long-term impact, that figure drops to 32 percent). Moreover, the previous year’s survey showed that 63 percent of projects do not use analytics to inform marketing decisions.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

MARCH 11, 2013

They'll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. They didn't understand how to sell their project internally and were unable to garner senior executive sponsorship. They hire consultants to verify that they are making the right decisions.

CRM 9

CRM Telecommunications Price Long-term 9

Harvard Business Review

AUGUST 21, 2015

“Do a test run on a project that is a bit less urgent and give your team full accountability and see how it goes,” Chatman says. “Ask a colleague you trust: ‘How’s that project going? .” “Ask a colleague you trust: ‘How’s that project going?’” Step back slowly.

Micromanagement 8

Micromanagement Team How To Project 8

Harvard Business Review

JUNE 28, 2013

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. Be sure you are investing enough in innovation and focusing on the right R&D projects, so you have interesting products to meet the rising consumer demand. But here it is midyear and the signals are decidedly more positive. Rethink outsourcing.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

APRIL 7, 2016

But a few years ago, delays in signing new hires were impairing its expansion; in 2013, the average time to hire was 100 days. In GE’s recent recruitment advertising campaign “What’s the Matter with Owen?” Just one year later, Glassdoor named Genesys one of the Best Places to Work for 2015.

Marketing 8

Marketing Strategy Hammer Media 8

Harvard Business Review

APRIL 16, 2015

Research I conducted in 2012, 2013, and 2014 with the global advertising agency J. None of us tolerates ambiguity well — particularly when the losses and gains underpin our livelihoods or the projected long-term happiness of our families. More than half of the respondents to our surveys — all over the U.S.,

Career 8

Career Long-term Planning Learning-by-Doing 8

Harvard Business Review

NOVEMBER 18, 2013

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. The next evolution in digital advertising must be driven by innovative platforms that more effectively help marketers move their businesses forward. Automation is a win for web publishers as well.

Advertising 9

Advertising Industry Technology Bottom-up 9

Strategy Driven

JUNE 7, 2013

In 1959, radio stations used to do live remotes from advertisers’ locations. One resulting project was ‘KFC Kalendar,’ an advertising campaign that showcased community events and public service announcements to diverse communities. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. About the Author.

Franchising 65

Franchising Budgeting Pryor Consultative 65

Harvard Business Review

JANUARY 23, 2018

And this seems to be what customers want from online marketplaces: A study we published in 2013 found that when consumers move from brick-and-mortar video rental stores to online marketplaces, they are much more likely to choose niche titles instead of blockbusters.

Creativity 8

Creativity Project Audience Content 8

Harvard Business Review

MAY 30, 2018

For example, while it is true that search advertising can be correlated with purchase because customers are in a motivated state to buy, it does not follow that ads caused sales. Even if the firm did not advertise, consumers are motivated to buy, so how does one know whether the ads were effective? and 2017 (Mean 3.7,

Marketing 12

Marketing Advertising Learning-by-Doing Survey 12

Harvard Business Review

JANUARY 5, 2015

Toward the end of 2014, Google researchers unveiled a new project that uses neural networks and deep learning to identify multiple elements of a scene without human assistance. Smart virtual personal assistants: SVPAs started entering the market in 2013.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

MARCH 15, 2017

The chair of the Health Project , an industry-financed group that evaluates wellness programs and annually bestows the C. One vendor advertised noncompliance as a source of savings even without genetic testing. Here’s how that would work.

Insurance 10

Insurance Committee Power Cost 10

Skip Prichard

JULY 15, 2019

And even when we’re connected, we’re often dazed and confused: with more than six billion smartphones projected worldwide by 2020, we’ve succeeded in creating an environment in which we and our employees can, if we want, work 24/7, checking our phones as many as 150 times per day. No wonder we have skills shortages!

How To 76

How To Middle Management Innovation Technology 76