Harvard Business Review

NOVEMBER 25, 2013

Marketing is in the midst of an ROI revolution. The arrival of advanced analytics and plentiful data have allowed marketers to demonstrate return on investment with a degree of precision that’s never been possible before. To date, however, the reality of marketing analytics has fallen short of the promise.

CFO 8

CFO Short-term Long-term Benchmarking 8

Harvard Business Review

OCTOBER 1, 2013

The new health insurance market places—the exchanges set up under Obamacare—have become the hot health policy topic. Liberals believe that market pressures, by themselves, will be too weak to prevent hospitals, doctors, and other providers from sustaining what economists call ‘rent seeking’ activities. Will they work or won’t they?

Insurance 9

Insurance Goal Health Care Long-term 9

Harvard Business Review

APRIL 22, 2015

At times, I’ve been critical about the sometimes-loose definition of what GE “counts” as an ecomagination project (making oil sands production a bit cleaner, really?). GE’s newly trim company is a victory of making stuff over making markets, and that’s a good thing. Russia, and India would be the cloud.

Supply Chain 8

Supply Chain Engineering Energy Transportation 8

Harvard Business Review

JUNE 28, 2013

Most budgets for 2013 were made in 2012, when the prevailing economic outlook was grim. Position yourself in market segments that will grow. The recession eliminated some market segments and redefined others. This is the time to revisit the market spaces you occupy and position yourself to ride the uptick. Upgrade skills.

Budgeting 8

Budgeting Market Segmentation Venture Capitalist Real Estate 8

Harvard Business Review

MARCH 11, 2013

They'll conduct lengthy product evaluations and talk to existing users of the products to ensure they work as advertised. They didn't understand how to sell their project internally and were unable to garner senior executive sponsorship. They hire consultants to verify that they are making the right decisions. Product Commoditization.

Telecommunications 9

Telecommunications CRM Price Long-term 9

Harvard Business Review

JUNE 21, 2013

New research led by Lan Jiang, an assistant professor of marketing at the University of Oregon, shows that if you give a shopper an unearned reward, she’ll probably have mixed feelings if she’s observed by other people, such as shopper No. It''s an attractive value proposition: It''s projected to be a big part of the 13.4%

Advertising 8

Advertising Video Ethics PR 8

Harvard Business Review

AUGUST 21, 2015

“Do a test run on a project that is a bit less urgent and give your team full accountability and see how it goes,” Chatman says. “Ask a colleague you trust: ‘How’s that project going? .” “Ask a colleague you trust: ‘How’s that project going?’” Step back slowly.

Micromanagement 8

Micromanagement Team How To Project 8

Harvard Business Review

APRIL 16, 2015

Research I conducted in 2012, 2013, and 2014 with the global advertising agency J. None of us tolerates ambiguity well — particularly when the losses and gains underpin our livelihoods or the projected long-term happiness of our families. More than half of the respondents to our surveys — all over the U.S.,

Career 8

Career Long-term Planning Learning-by-Doing 8

Harvard Business Review

NOVEMBER 18, 2013

Technology has prompted tremendous change in the advertising industry—change that would have been inconceivable even a decade ago. People are accessing, consuming, and sharing content in more varied ways than ever, and marketers have scores of new opportunities to understand, reach, and engage with consumers.

Advertising 9

Advertising Industry Technology Bottom-up 9

Harvard Business Review

MAY 30, 2018

The most recent results from The CMO Survey conducted by Duke University’s Fuqua School of Business and sponsored by Deloitte LLP and the American Marketing Association reports that the percentage of marketing budgets companies plan to allocate to analytics over the next three years will increase from 5.8% Data-Driven Marketing.

Marketing 11

Marketing Advertising Learning-by-Doing Survey 11

Strategy Driven

JUNE 7, 2013

In 1959, radio stations used to do live remotes from advertisers’ locations. I come in after the wrong consultants have given bad advice, after knee-jerk reactions to changing business climates had taken tolls on existing market players. Copyright 2007-2013 by StrategyDriven Enterprises, LLC. ” Song by Wade Flemons.

Franchising 60

Franchising Budgeting Pryor Consultative 60

Harvard Business Review

JANUARY 5, 2015

It analyzes consumer behavior, microeconomic trends, government policies, market forces, and emerging research within the context of our continually-evolving tech and digital media ecosystem. Smart virtual personal assistants: SVPAs started entering the market in 2013. All without you explicitly asking it to do so.

Trends 8

Trends Retail Learning-by-Doing Banking 8

Harvard Business Review

MARCH 15, 2017

This figure is likely to decline as genetic testing technology improves and more vendors get into the market. The chair of the Health Project , an industry-financed group that evaluates wellness programs and annually bestows the C. One vendor advertised noncompliance as a source of savings even without genetic testing.

Insurance 9

Insurance Committee Power Cost 9

Skip Prichard

JULY 15, 2019

And even when we’re connected, we’re often dazed and confused: with more than six billion smartphones projected worldwide by 2020, we’ve succeeded in creating an environment in which we and our employees can, if we want, work 24/7, checking our phones as many as 150 times per day. No wonder we have skills shortages!

How To 75

How To Middle Management Innovation Technology 75