Strategy Driven

JUNE 5, 2014

The waterfall methodology was a classic approach used for software development. In 2013, the Marketing Sherpa B2B Analytics Study revealed that 63% do nothing or occasionally leverage data to gain any insight. Lessons Learned from Corporate Branding and Rebranding Efforts of Note. What are you thinking?

Marketing 51

Marketing B2B Due Diligence Benchmarking 51

Harvard Business Review

JANUARY 19, 2015

” Meanwhile, many publishers have solid brand identities that are alluring to platforms. Sometimes, they also hope to develop a content management system that other publishers can license and use to distribute their content. As more platishers mature, they may find themselves facing similar conundrums.

Business Model 8

Business Model Content Incentives Audience 8

Harvard Business Review

AUGUST 4, 2017

” For both workers and employers, the boomerang represents “a positive development,” says Karen Dillon, coauthor of several best-selling titles, including How Will You Measure Your Life? Summon “the mental discipline to think, ‘If I were really brand-new here, what would I be doing?’”

Company 11

Company PR Learning-by-Doing Maturity 11

Harvard Business Review

MARCH 16, 2015

Please note that titles used here reflect the positions the individuals held in 2013, when we conducted the interviews for a separate article ). ” CEOs also worried about whether their high potential employees were being properly developed. One area that proved especially challenging was mobility. Ken Powell of U.S.

CEO 8

CEO Stephenson Pharmaceuticals Globalization 8

Harvard Business Review

OCTOBER 24, 2017

At eBay Germany, the authors found examples of how a maturing company like eBay can retain its innovative spirit. Trouble was, the launch violated eBay’s well-established corporate project-development processes. How to Brand a Next-Generation Product. Developing the Global Leader. “He let them play it out.

Education 8

Education Innovation Execution Content 8

Harvard Business Review

MAY 3, 2016

At eBay Germany, the authors found examples of how a maturing company like eBay can retain its innovative spirit. Trouble was, the launch violated eBay’s well-established corporate project-development processes. How to Brand a Next-Generation Product. Developing the Global Leader. “He let them play it out.

Education 8

Education Innovation Execution Content 8

Harvard Business Review

JUNE 24, 2015

Positional advantage is sustainable in a classical environment: the environment is predictable and develops gradually without major disruptions. Mars focuses on categories and brands where it can lead and obtain a scale advantage, and it creates value by growing those categories.

Strategy 8

Strategy Competitive Advantage Environment Execution 8