Harvard Business Review

APRIL 4, 2014

However, with China’s growth slowing over the past two years, costs shooting up, the government making life difficult for multinational companies, and confusion following the reforms emanating from the Third Plenum in November 2013, some companies are heading in the opposite direction.

Supply Chain 12

Supply Chain Retail Chemicals Marketing 12

Harvard Business Review

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". So let's try to define it.

Advertising 8

Advertising Definition Advertorial Media 8

Harvard Business Review

MARCH 16, 2015

Please note that titles used here reflect the positions the individuals held in 2013, when we conducted the interviews for a separate article ). ” Staton identified the challenge of managing a global brand: “We had the McDonald’s brand, and in each country our market share and the product life cycle were in different stages.

CEO 8

CEO Stephenson Pharmaceuticals Globalization 8

Harvard Business Review

JANUARY 27, 2014

In his article “ Why Conglomerates Thrive (Outside the U.S.) ” in the December 2013 issue of the Harvard Business Review , J. Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. Quite a respectable performance for a company operating in a fairly mature industry.

Social Capital 8

Social Capital Chemicals Industry Cost 8

Harvard Business Review

OCTOBER 24, 2017

At eBay Germany, the authors found examples of how a maturing company like eBay can retain its innovative spirit. How to Brand a Next-Generation Product. In 2005, he told a team of 30-something young employees called the “Young Sparks” to develop the brand and a plan to change how employees experienced HCL.

Education 8

Education Innovation Execution Content 8

Harvard Business Review

MAY 3, 2016

At eBay Germany, the authors found examples of how a maturing company like eBay can retain its innovative spirit. How to Brand a Next-Generation Product. In 2005, he told a team of 30-something young employees called the “Young Sparks” to develop the brand and a plan to change how employees experienced HCL.

Education 10

Education Innovation Execution Content 10

Harvard Business Review

JUNE 24, 2015

Mars focuses on categories and brands where it can lead and obtain a scale advantage, and it creates value by growing those categories. The right approach for a fast-evolving technology unit is unlikely to be the same as for a more mature one.

Strategy 8

Strategy Competitive Advantage Environment Execution 8

Harvard Business Review

SEPTEMBER 10, 2015

Israel has been branded the “startup nation.” As a result, tech-sector employment has declined as a percent of the workforce, from 11% in 2006–2008 to 9% in 2013. billion in 2013. ” For good reason: A tiny country of only 8 million people — 0.1% But is all of that changing?

Venture Capitalist 8

Venture Capitalist Entrepreneur Marketing IPO 8

Harvard Business Review

APRIL 14, 2015

Since the birth of e-commerce, marketing experts have disagreed about the future role of brands. Some have predicted that digital technologies will hasten the demise of brands because customers will have ready access to information they need to make purchase decisions, and “brand” will therefore become less relevant.

Brand 8

Brand Brand Valuation Power Brand Management 8

Harvard Business Review

JANUARY 5, 2017

When the pseudonymous Robert Galbraith published A Cuckoo’s Calling in 2013, the novel sold about 1,500 copies in the first month. So Sanders’s brand of populism wasn’t news; Trump’s was. These strategies draw in consumers who are right for your brand. Rowling, sales rose to over one million.

Media 14

Media Advertising Fixed Costs Content 14