2013 Brand Marketing Maturity 
Strategy Driven
JUNE 5, 2014
As data-driven marketers are taking full advantage of collecting, organizing, and analyzing demand management, many are adopting the classic marketing waterfall model from leading experts such as Sirius Decisions. One size fits all’ marketing waterfalls are too rigid. One marketing waterfall view has become a catchall.
Strategy Driven
JUNE 17, 2013
I have a business brand, a personal brand, and a social brand. All of which are mature. MY MARKETING MANTRA IS THE CORE OF MY SOCIAL EFFORT: I put myself in front of people that can say ‘yes’ to me and I deliver value first. Copyright 2007-2013 by StrategyDriven Enterprises, LLC.
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Harvard Business Review
APRIL 25, 2013
For senior marketers, it is a very humbling thought. What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? What if, in short, what your company really needs is not a marketer, but a data scientist
Harvard Business Review
APRIL 4, 2014
However, with China’s growth slowing over the past two years, costs shooting up, the government making life difficult for multinational companies, and confusion following the reforms emanating from the Third Plenum in November 2013, some companies are heading in the opposite direction. 2 in the market. 2 in the market.
Harvard Business Review
OCTOBER 30, 2018
Dara Khosrowshahi, the CEO of Uber, the ride-sharing giant, proudly declared on September 10 that “very few brands become verbs” The same week Upwork, a platform for hiring freelancers, filed for an IPO, as did Fiverr , which boasts that it offers a “freelance services marketplace for the lean entrepreneur.”
Harvard Business Review
AUGUST 4, 2017
The increasing acceptance of boomerang employees is partly due to the “tight job market,” according to Michael Watkins, chair of Genesis Advisers , professor at IMD , and author of The First 90 Days. Summon “the mental discipline to think, ‘If I were really brand-new here, what would I be doing?’”
Harvard Business Review
FEBRUARY 13, 2013
If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". So let's try to define it.
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