2013 Brand Maturity Technology 
Strategy Driven
MAY 6, 2016
Right now, at this very minute, there are hundreds if not thousands of brands out there heightening your customers’ expectations. Change – environmental, political, social, cultural, technological, economic – is occurring constantly. Companies like Google are heightening expectations around data-driven personalization.
Harvard Business Review
APRIL 25, 2013
What if your ideas, your thoughts and even your experience as a trained marketing professional didn''t amount to a hill of beans in terms of the brand''s actual advertising performance? It does more than sell; it tells a story that captivates our imaginations and connects us to a brand — and to others who share in the brand sentiment.
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Harvard Business Review
JANUARY 19, 2015
” Meanwhile, many publishers have solid brand identities that are alluring to platforms. It’s not technologically difficult for publishers to add platform-like elements, and vice versa. As more platishers mature, they may find themselves facing similar conundrums. But these differences are largely cultural.
Harvard Business Review
FEBRUARY 13, 2013
If you're looking for marketing jargon in 2013, look no further than "native advertising." Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?". So let's try to define it.
Harvard Business Review
MARCH 16, 2015
Please note that titles used here reflect the positions the individuals held in 2013, when we conducted the interviews for a separate article ). ” Staton identified the challenge of managing a global brand: “We had the McDonald’s brand, and in each country our market share and the product life cycle were in different stages.
Harvard Business Review
JANUARY 27, 2014
In his article “ Why Conglomerates Thrive (Outside the U.S.) ” in the December 2013 issue of the Harvard Business Review , J. Subsequently they become more knowledge-based, as you share technologies, brands and customer intelligence. Quite a respectable performance for a company operating in a fairly mature industry.
Harvard Business Review
OCTOBER 24, 2017
Determined to feature a global perspective, the authors include narratives of executives within India-based IT company HCL Technologies, the German division of online auctioneer eBay, and the marketing division of automaker Volkswagen in Europe. How to Brand a Next-Generation Product. Willing to Take Chances.
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