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Build a Brand – Not Just a Career

Women on Business

I studied marketing at Northwestern. After graduation, when I was looking for a job, I approached the man who wrote the marketing bible, Positioning: The Battle for Your Mind. A book that readers of Advertising Age recently selected as “the best book they’ve ever read on marketing.” Life is like that.

Ries 233
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Highest Paying Communications Degree Jobs Graduates

HR Digest

Communications is a broad term covering various disciplines such as journalism, public relations, advertising, marketing, and even law. Career Opportunities: What are the Top 10 communications degree jobs. PR specialists often create websites or manage social networks like Facebook.

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Be an Advocate for Yourself :: Women on Business

Women on Business

Mentoring is defined as career advice and guidance and sponsorship is advocacy. High performing women need to take control of their own career advancement. They need to be their own PR specialist every day. Communicate your intention to advance your career. Here’s the bottom line: you need to take control of your career.

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WHY WOMEN'S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS

Women on Business

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.

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What Can You Do With a Communications Degree?

HR Digest

Communication majors study technical communication, mass media, and advertising. Become a storm PR specialist or a journalist by getting a communications degree. Here are some of the best communication careers and opportunities that you can choose when you have a communications degree. . We present them in the text below. .

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.