Women on Business
JANUARY 26, 2015
Career Development Marketing branding Business Development personal brand pr Public Relations publicity' This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us.
Modern Servant Leader
SEPTEMBER 2, 2022
Beyond that, the two followed very different career paths. . Schultz’s career is almost entirely coupled with Starbucks. In contrast, Narasimhan began his career with McKinsey & Company, eventually becoming a Director, over 19 years. In contrast, Narasimhan’s About section sounds like it was written by RB’s PR department.
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Let's Grow Leaders
OCTOBER 8, 2014
When you succeed at something big, was it due to the market, the price, the positioning, the long hours, the social media campaign, the right leadership, the right employees? You Believe Your Own PR. It’s easy to celebrate and move on, instead of taking the time to truly dissect the specific elements that led to that success.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Lead Change Blog
OCTOBER 18, 2012
COO and CMO, To Be a Woman CRO (Chief Relationship Officer), CEO Connection Lisa Petrilli’s corporate leadership experience includes running a $750 million medication delivery business and a team of marketers while negotiating [.] lisapetrilli Get your copy now at thecharacterbasedleader.com, Amazon, Barnes & Noble or iTunes
Leading Blog
JULY 16, 2021
Of all the business and career memes to gain popularity, few have compromised integrity in business, leadership, and personal success more than the expression “Fake it till you make it.” Horn then takes us through her journey as the CEO of a public relations and marketing communications agency.
Women on Business
DECEMBER 28, 2010
Mentoring is defined as career advice and guidance and sponsorship is advocacy. High performing women need to take control of their own career advancement. They need to be their own PR specialist every day. Communicate your intention to advance your career. Here’s the bottom line: you need to take control of your career.
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