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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Be an Advocate for Yourself :: Women on Business

Women on Business

Mentoring is defined as career advice and guidance and sponsorship is advocacy. High performing women need to take control of their own career advancement. They need to be their own PR specialist every day. Communicate your intention to advance your career. Here’s the bottom line: you need to take control of your career.

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What Can You Do With a Communications Degree?

HR Digest

Become a storm PR specialist or a journalist by getting a communications degree. Here are some of the best communication careers and opportunities that you can choose when you have a communications degree. . Human Resources Specialist. Communication majors study technical communication, mass media, and advertising.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.

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WHY WOMEN'S NATURAL SOFTER SKILLS ARE COMING TO THE FORE IN BUSINESS

Women on Business

Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.

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Leadership Strategies: Are You a Davos Woman?

Women on Business

Home About Contributors Contact Advertise Write for Us Submit a Guest Post Businesswomen Bloggers Directory Submit Your Blog Discounts & Resources Free Magazines and Publications for Business PR Newswire Jobs Career Center Education Center Submit a Press Release Businesswomen-News Books & Videos by Susan Gunelius and the Women On Business (..)

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Five Mistakes We Make at Networking Events

Women on Business

Marketing – It’s Simple! Jody Gabourie, the recently retired Canadian “Marketing Plan Queen”, knew. Here are some common mistakes we make at networking events: 1. We schmooze , but don’t make the necessary connection with people to get business. Effective business networking skills are essential to meeting other individuals.