Advertising Globalization Marketing Public Relations 
Strategy Driven
MAY 27, 2023
An online MBA in marketing is a great way to transition into a marketing career. The business world constantly evolves, so marketers must stay current on new trends and technologies. This online MBA program in marketing prepares you to tackle the challenges of today’s fast-paced, data-fueled world.
Strategy Driven
MAY 18, 2020
If so, then you need to consider hiring one of the many PR firms on the market to help you start establishing your brand a little better. If you’ve never ventured into the marketing world, however, the market for public relations firms can be a tough one to navigate. Advertising is a Big Part of PR.
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N2Growth Blog
JANUARY 11, 2024
The Evolving Role of the CMO Previously, a Chief Marketing Officer’s or CMO role mainly involved traditional marketing activities like brand management, public relations, and market research. Yet, when carried out adeptly, it results in holistic and sustainable marketing strategies.
Lead Change Blog
MARCH 8, 2017
A well-designed, user-friendly website is an important part of marketing and fundraising for your nonprofit organization. Does it render well in print advertising or on business cards? Your domain name is free advertising for your organization. It’s a clear call to action, no advertisement required. Easy to spell?
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Women on Business
NOVEMBER 22, 2010
Facebook, Twitter, Linkedin are seeing huge surges in registration, as businesses realise this is where they need to be to compete in today’s market. So what are the main differences between standard marketing / advertising, and online Social Media? Our old ways of advertising were all very one way.
Women on Business
JANUARY 17, 2011
First some facts: Did you know that fewer than 3 percent of the Fortune Global 500 chief executives are women ? By Sylvia Lafair Picture yourself in Davos Switzerland at the annual gathering of the world’s rich and powerful. No, you have not morphed into Angelina Jolie , you are you with a lot to offer and much to say.
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