Harvard Business Review

JANUARY 13, 2014

But had they looked at themselves from the point of view of their customers, they would have seen that they were really in the transportation and logistics business and would have better understood the challenge, and the opportunities, represented by the growing airline industry. Innovation Leadership Strategy'

Levitt 10

Levitt Christensen Competitive Advantage Welch 10

Harvard Business Review

AUGUST 21, 2013

It told how American Airlines and others had introduced systems to help their customers choose their products and services. These "channel" systems helped steer business to American Airlines. Similar waves of innovative applications of technology (e.g., As with American Airlines, each competitive advantage with IT is temporary.

Competitive Advantage 8

Competitive Advantage Management Information Technology Airlines 8

Harvard Business Review

NOVEMBER 23, 2010

A passenger jet belonging to a cut-rate airline had recently crashed into the Florida Everglades, and Kinsley argued in Slate that it was appropriate for discount airlines to be more dangerous than the major carriers. The chance of getting killed in a crash on a given flight on a major airline is roughly 1 in 10 million.

Airlines 14

Airlines Report Guidelines Discount 14

Harvard Business Review

MARCH 12, 2013

Despite best efforts, the proposed American Airlines-US Airways merger will hit points of turbulence. Innovative forms of financing, such as Kickstarter, will continue to grow, also invented by social entrepreneurs. If you want certainty, here it is: my surefire predictions about the future. The next two Popes won't be a woman.

Health Care 15

Health Care Merchandising Incubator Airlines 15

Harvard Business Review

DECEMBER 20, 2016

Good leadership certainly helps, but more often than not, the organization will revert to business as usual. The airline industry has experienced great volatility from deregulation, takeovers through mergers and acquisitions, and, as always, unpredictable forces of nature. Unlocking Energy. It’s not for everyone.

Airlines 8

Airlines Energy Self-aware Learning Curve 8

Harvard Business Review

APRIL 18, 2011

Over the past five years, we have followed the rise of customer experience efforts from small outposts to central players in executing company strategies, especially as firms have faced growing challenges in maintaining meaningful differentiation based on product innovation alone. Consider one example.

B2C 15

B2C B2B Forrester Budgeting 15

Women on Business

JANUARY 24, 2011

When testing ideas are part of the creative process for product, service, or business development, this triangle must be a business priority: To test product, watch prospects interact with it—whether they use a tool, read a book, choose a necklace, or scan an airline ticket. Design stems from USE.

Press Release 100

Press Release Discount Sharpe Advertising 100