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2020 Top CHRO List – The People Leaders To Watch

N2Growth Blog

In the years that have passed, we’ve continued to expand and refine the list by looking for CHROs able to innovate and outperform their peers regardless of current market dynamics in play at the time. Remember, it’s the people and culture who enable technology and marketing success – not the other way around. ?.

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Is Your Company Actually Set Up to Support Your Strategy?

Harvard Business Review

How do banks switch customer relationships from branch offices to mobile phone screens? Consider traditional banks, which Gartner estimates spend an average of about 66% of their IT budgets to maintain legacy IT systems vs. just 22% to grow the business and 12% to transform it. sweetvenom/Getty Images. None of these are easy questions.

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When a Simple Rule of Thumb Beats a Fancy Algorithm

Harvard Business Review

So, a decade ago, marketing professor Florian von Wangenheim ( now at the ETH Zurich technical university in Switzerland) and his then-student Markus Wübben ( now an executive at a tech incubator in Berlin) set out, in Wangenheim’s words, to “convince companies to use these models.”. What they found surprised them. Ergo: heuristics win.

Simon 10
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How Customers Perceive a Price Is as Important as the Price Itself

Harvard Business Review

Retailers such as ALDI and Walmart have used price to position themselves against traditional competitors in their markets, pinching margins all around. Financial asset managers have been out-price-cutting one another in exchange-traded funds in a bid to gain market share. Improving perception.

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Competitive Marketing Strategies of the Digital Era

Strategy Driven

Likewise, it has hit the business industry, bringing some tech-savvy innovations, especially for the marketing department. In today’s tech-savvy world, escaping the advantages of digital marketing is impossible. Surprisingly, the new decade brings a whole bunch of new competitive marketing strategies. Have a look below.

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When a Simple Rule of Thumb Beats a Fancy Algorithm

Harvard Business Review

So, a decade ago, marketing professor Florian von Wangenheim ( now at the ETH Zurich technical university in Switzerland) and his then-student Markus Wübben ( now an executive at a tech incubator in Berlin) set out, in Wangenheim’s words, to “convince companies to use these models.” What they found surprised them.

Simon 8
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The Branding Logic Behind Google’s Creation of Alphabet

Harvard Business Review

Reflecting this broader viewpoint, the company began to expand its market footprint, by, for instance, investing in a start-up that planned to sell furniture via the internet. Think of the equity of a brand in terms of a bank account. Google is wise to learn from these two brand histories.

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