Harvard Business Review

OCTOBER 11, 2012

Analytics allow studios to go beyond simple focus groups or established financial modeling to determine how audiences might respond to a given film. By planning releases in a more systemic way, predictive analytics will be considered just as important as the producer, director, and actor who make a film a blockbuster.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

OCTOBER 11, 2012

Analytics allow studios to go beyond simple focus groups or established financial modeling to determine how audiences might respond to a given film. By planning releases in a more systemic way, predictive analytics will be considered just as important as the producer, director, and actor who make a film a blockbuster.

Film 16

Film Franchising Budgeting Audience 16

Harvard Business Review

MAY 16, 2018

The company conducted employee focus groups and found that working there didn’t actually feel like working for a global company. It’s an approach that has paid huge dividends for networking giant Cisco Systems. Surfacing and addressing these gaps helps protect against employee backlash and reputational risk.

Reputation 12

Reputation Brand Attrition How To 12

Strategy Driven

NOVEMBER 8, 2010

You also need an aggressive programming strategy, one that includes defining your key audiences and targeting them through all available channels, to ensure that they know that you want to build a relationship with them. Marketing 101 principles still apply. That means you need compelling incentives to have people join your community.

Media 50

Media Follow-up Software Newsletter 50

Harvard Business Review

SEPTEMBER 13, 2013

By 2007, PBS.org audience growth had stalled and the product pipeline was dry. So when I joined the company in December 2006, I decided to deliver a shock to the system. And we took baby steps by starting with one product, PBS.TV, which upended both internal and audience assumptions about what a PBS website should look like.

Team 13

Team Metrics KPI Rogers 13

Ron Edmondson

JANUARY 26, 2013

The key to social media is interacting with your audience through great content and conversations. Project Systems. Andy Stanley says, “The systems down the hall trump the vision on the wall.” If you don’t have systems in place, standards and strategy mean absolutely nothing. Audience Connection. Brand Standards.

Storytelling 54

Storytelling Audience Brand Long-term 54

Harvard Business Review

AUGUST 17, 2016

Econometricians, computer scientists, and information systems (IS) professionals often manage social listening efforts and their skills in database management and big data analytics are essential. By focusing on the context of negative sentiment rather than its magnitude, the research revealed a new target audience.

Media 8

Media Sample Brand Marketing 8