Harvard Business Review

OCTOBER 18, 2016

To explore our enthrallment and explain the science behind it, I wrote a book – The Storytelling Animal: How Stories Make Us Human. The book appealed to a predictable audience of English literature types as well as avid readers of popular science. But it also attracted an unanticipated audience of business professionals.

Storytelling 8

Storytelling Open-book Technology Morale 8

Harvard Business Review

APRIL 13, 2018

. “If only we could tell our stories better,” is a refrain I hear often from people I work with in the science and technology community. In my experience, startup and technical business leaders don’t tell their innovation stories well. What are technical innovators doing wrong – and how can they fix it?

Press Release 13

Press Release Storytelling White Paper Magazine 13

Strategy Driven

APRIL 9, 2020

New technologies are constantly allowing us to reach audiences in new ways. Techniques like email marketing, content marketing, and search have been around for years now, but we are still seeing some innovation in how they are implemented. Marketing is one of the most dynamic fields in the world, and one that changes every day.

Trends 123

Trends Marketing Content Audience 123

Harvard Business Review

OCTOBER 5, 2015

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies.

Media 8

Media Advertising Audience Technology 8

Harvard Business Review

MAY 29, 2018

According to Constellation Research , businesses across all sectors will spend more than $100 billion per year on Artificial Intelligence (AI) technologies by 2025, up from a mere $2 billion in 2015. The science of storytelling and brand performance. Stephen Swintek/Getty Images. The marketing industry will be no exception.

Marketing 8

Marketing Policies Technology Franchising 8

Harvard Business Review

OCTOBER 20, 2015

Marketers have long known that stories capture consumers’ attention and they commonly weave storytelling into their marketing messages. The principles of destination storytelling. Emotionally engaging brand storytelling taps into the universal emotions and shared experiences that connect visitors to the brand.

Brand 8

Brand Storytelling Trout Retail 8

Strategy Driven

MAY 9, 2019

While share-out events are important, insight professionals often give short shrift to the experience and audience profile. One should experiment in both areas to maximize learnings and maintain audience attention. Oftentimes research socialization events have different audiences.

Storytelling 51

Storytelling Marketing Audience Objective 51

Harvard Business Review

JULY 1, 2014

For innovative brands, an award-winning Tumblr now carries serious clout; hashtag campaigns have become as compelling as taglines; and the Digiday Awards are as coveted as the Stevies. Unexpected brands like Equinox and Shutterstock use exclusive insight to give audiences useful and actionable content.

Content 9

Content Marketing Brand Public Relations 9

HR Digest

FEBRUARY 7, 2022

Not only that, but authors are storytellers. As if storytelling wasn’t fascinating enough, writers also get paid well to pursue their passion projects. . Musicians are either playing along to someone else’s song and making it their own, or they create their own composition and perform it for audiences.

Engineering 52

Engineering Storytelling Career Education 52

Harvard Business Review

FEBRUARY 17, 2016

When I started building WATTx , an innovation lab for smart climate solutions in the Internet of Things (IoT) space six months ago, I quickly came to this exact realization. Here are six concrete recruiting principles we used to help us build a top team: Master the art of storytelling. To some people, storytelling comes naturally.

Company 8

Company Benchmarking Storytelling Engineering 8