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Communicating for Digital Transformation

Decker Communication

Because our client mix includes many of the largest technology providers and IT adopters, we’ve seen the challenges of Digital Transformation from every angle. Audience feedback indicated that he was the event’s highest-rated speaker. This is communications training for champions of Digital Transformation.

Incubator 105
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My Top 10 Leadership Insights For 2017

Tanveer Naseer

It’s an interesting exercise because it not only lets me know what ideas and topics garner the most interest and engagement from my audience, but it also reveals some interesting patterns about what’s on the forefront on the minds of today’s leaders.

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For a Powerful Presentation, Begin with a Bang, Finish with a Flourish

Strategy Driven

Once you’ve analyzed your audience and determined what you want to say, give lots of attention to the presentation’s two most critical parts: the opening and the close. They’re the parts the audience will remember best – and each of them serves a vital purpose. Every successful communicator is a great storyteller.

Power 56
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How AI Helped One Retailer Reach New Customers

Harvard Business Review

” Simson wasn’t overconfident, but at this point, she felt like she knew every audience for experiential gifts that existed in the market, along with the most efficient ways to reach them. Furthermore, the traditional audience for experiential gifts was no longer connecting emotionally with the RedBalloon brand. Not Albert.

Retail 8
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3 Strategic Questions the Media Industry’s Future Depends On

Harvard Business Review

There is no question that the media industry is experiencing dramatic disruption on many fronts—in the way it creates content, distributes content to consumers, and monetizes audiences. These changes are driven by seismic shifts in consumer behavior and an explosion of both consumer- and B2B-facing technologies.

Media 8
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How Netflix Expanded to 190 Countries in 7 Years

Harvard Business Review

By 2017 it was operating in over 190 countries, and today close to 73 million of its some 130 million subscribers are outside the U.S. As with the markets it had entered earlier, the company launched a service targeted at early adopters, and then iterated quickly to add features to attract a wider audience.

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How Netflix Expanded to 190 Countries in 8 Years

Harvard Business Review

It operates in over 190 countries, and close to 73 million of its some 130 million subscribers are outside the U.S. Since this phase involved expanding into more-distant markets, it was supported by investments in content geared toward the preferences of those geographies, as well as technological investments in big data and analytics.