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N2Growth Blog

MIT Technology Review The Massachusetts Institute of Technology’s magazine of innovation promotes “the understanding of emerging technologies and their impact on business and society.&# … Executive Development Opportunities.

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Put the “and” Back in “Sales and Marketing”

Harvard Business Review

Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

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The Right Entry Point for Emerging Markets

Harvard Business Review

The topic — part of a series on innovation sponsored by Singapore's Economic Development Board and coordinated by Harvard Business Review — was "What's the Right Entry Point for Emerging Markets: Target Customers at the Bottom or the Middle of the Pyramid?". billion by 2030. Reaching this vast middle won't be easy, I said.

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Can You Tweak Products Like Steve Jobs?

Harvard Business Review

In organizations, reframers similarly help the business see better ways to deal with complex problems or opportunities for innovation. For instance, a national bank in our sample was facing tough new regulations that immediately impacted about 14% of revenues. Of this 1% we were rewarded one in four projects," reports the executive.

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Design Can Drive Exceptional Returns for Shareholders

Harvard Business Review

The index was constructed in the same fashion as other indexes that seek to isolate an industry sector (banking, biotech), geography (China), or size (large cap), for example. Further, Nike was ranked the #7 most innovative company by Fast Company in 2014 , and the 13 th most admired company by Forbes magazine.

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The 4 Types of Cities and How to Prepare Them for the Future

Harvard Business Review

The prospect of urban innovation excites the imagination. The messy truth is that cities are not the same, and even the most innovative approach can never achieve universal impact. The opportunities to innovate will differ greatly by segment. Yelp, Zillow, and Trip Advisor are examples of innovations in this context.

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Germany’s Midsize Manufacturers Outperform Its Industrial Giants

Harvard Business Review

But a new analysis from the German Savings Banks Association shows that, in the last fiscal year, its midsize company clients managed, on average, profit margins of 7.3%. But when it comes to little-known leaders in their market, Germany has 1,307 “hidden champions,” nine times as many as those two countries combined.