HR Digest

FEBRUARY 26, 2024

Image: Pexels Expedia Layoffs Reported Despite Good Revenue Numbers: Company to Refocus Resources In the Right Areas The latest Expedia job cuts are slated to target the Product and Technology division at the company, where they hope to eliminate some redundant roles and re-invest in core strategic areas.

Resources 105

Resources B2B B2C GAAP 105

Strategy Driven

NOVEMBER 2, 2020

But this assumption is wrong, as technology and the world are constantly developing and evolving. And technology does this too. More Engagement, Inspiration, and Loyalty. As knowledge and technology are constantly evolving, more and more employees feel that upskilling is necessary and essential in order to meet job demands.

Development 66

Development Goal Efficiency B2B 66

Eric Jacobson

MARCH 18, 2013

WTF is incredibly relevant and timely because Solis explores the non-stop transformation happening in business today, driven by new social and mobile technologies. Solis : Most businesses are merely reacting to the rapid evolution of technology rather than trying to create engaged customer experiences throughout the life-cycle.

B2B 56

B2B B2C Technology CRM 56

Harvard Business Review

FEBRUARY 7, 2018

Survey respondents show more loyalty to usage brands. Companies looking to exploit the branding potential unlocked by core digital technologies need to make the shift in their engagement with customers — from purchase to usage. The benefits of shifting from purchase to usage are reinforced by our research.

Brand 8

Brand Succession B2B Advertising 8

Harvard Business Review

JULY 8, 2016

At one B2B technology company, for example, account managers were supposed to focus their efforts on their highest-value, “top of the pyramid” accounts. It combines that external data with firms’ own internal customer data, such as loyalty scores and product purchase history. Sponsored by Accenture.

Software 9

Software Credit Rating B2B Tools 9

Harvard Business Review

APRIL 4, 2016

While the middle class has been eroded by currency depreciation and recession, the Russian consumer remains technologically savvy, interested in quality Western brands, and able to spend. The drastic drop in oil prices has obscured these issues, but they will continue to constrain growth even if oil prices recover.

Depreciation 8

Depreciation B2B Price Crisis 8

Harvard Business Review

OCTOBER 10, 2014

Loyalty and reward programs provide this type of context for B2C companies, while strategic account and relationship management programs do the same for B2B companies. The building blocks are Sephora’s Loyalty program, mobile app, BeautyTalk community, and ColorIQ service. Owned media can be used in B2B as well.

Media 8

Media B2B Disintermediation Content 8