Harvard Business Review

MARCH 31, 2016

In the 1962 book “The Vanishing Salesman,” author E.B. Over the years, innovations in distribution, media, and technology have enabled buyers to use non-sales force channels for various steps of their buying journey. Today, buyers increasingly use the web to evaluate purchase options in both B2C and B2B markets.

B2B 8

B2B B2C Uncertainty Forrester 8

Harvard Business Review

MAY 25, 2018

For marketers, this means updating your privacy policies, but more importantly, it means finding innovative new ways to connect with customers and gather consent to use their data in order to continue your “marketing relationship” with them.

B2B 8

B2B How To B2C Compliance 8

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. The choice of the price position affects the overall business model, the product quality, branding, and how to innovate. In his book The Fortune at the Bottom of the Pyramid , the late C.

Price 8

Price Airlines Govindarajan Advertising 8

N2Growth Blog

NOVEMBER 30, 2010

Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. I "sell" day to day B2c and B2B and its about relationship and problem solving. I equally look for problem solvers or fresh innovation and not salesmen. Thanks for stopping by Wayne.

Blog 409

Blog Ryan B2C Brand 409

Harvard Business Review

SEPTEMBER 21, 2011

Amazon, and eBay in B2C commerce and Covisint and GS1 in B2B. Virgin Atlantic's Flight Tracker , for example, requires users to enter a booking reference, an onerous step that detracts from seamless service. Think of Yahoo!, Once again, too many CEOs are hesitating.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

DECEMBER 13, 2017

Con: Breakthrough innovation may not get greenlit; time-to-market may seem to lag (though I’d argue what’s released is far better aligned with customer needs and more likely to successfully scale). Eriksson, Banfield and Walkingshaw ’s book Product Leadership has a section that has a lot more detail on this topic).

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

SEPTEMBER 26, 2011

The innovation came about because Laird aspired to surf a deepwater reef break on the north shore of Maui called Peahi, or Jaws, where waves can reach 120 feet high. But coffee has seen other innovations, too. Category creation requires innovation teams to re-think their role beyond just creating new products and services.

B2C 12

B2C Strategy B2B Waterman 12

Harvard Business Review

APRIL 20, 2016

Dan Lyons’s book Disrupted is an often-delightful tour through startup culture, based on the author’s experience working at online marketing firm HubSpot. Today’s standard marketing playbook looks a lot like what Lyons describes in his book. How can we reclaim the Internet from this dreck?

Cost 8

Cost Marketing Content Media 8

Miles Anthony Smith

NOVEMBER 7, 2019

Siege Media stands out from the rest by innovating the way they create their content. TopRank Marketing TopRank Marketing has been doing innovative and impactful work with interactive content and B2B influencers for huge brands like SAP, Dell, LinkedIn, 3M, and Oracle for over 18 years. Eddie Jones I help authors publish books.

Marketing 105

Marketing Content Audience Brand 105