Eric Jacobson

JULY 29, 2012

In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. When appropriate, use humor.

Media 68

Media Market Segmentation How To Document 68

Coaching Tip

APRIL 9, 2015

But is the ability to juggle “Facebooking” a friend while scanning an email, texting on your cell phone, and tweeting about your latest technology tip really such a good idea?”. A common mistake is for companies to think about the market segments that they are in instead of understanding the person who really uses their products and services.

Market Segmentation 70

Market Segmentation Strategic Planning Brainstorming Executive Coaching 70

The Empowered Buisness

APRIL 6, 2014

We need more knowledge or technology to beat our competition. In the 1930’s, Alford Korzybski, in his book “Science and Sanity,” made a profound statement about human nature. It’s within your control to look for market segments or industries still in a growth mode. Our company did not grow because of the economy.

Organization 164

Organization Leadership Consensus Market Segmentation 164

Harvard Business Review

OCTOBER 24, 2014

The finance departments of these companies struggled to account in the same set of books for both one-time revenues for product sales and the recurring subscription revenues for IoT-related services. In IoT businesses, sales departments often struggle to determine how to best take a combined product and service to market.

Productivity 8

Productivity Products Company Engineering 8

Harvard Business Review

JULY 25, 2012

The result was a 15% increase in new revenue, and a leadership position in a new market segment. Filters , on the other hand, are like deeply knowledgeable acquiring editors, skilled at finding the next best-seller in a stack of book proposals. A few reframers quickly came forward with an alternative, eco-friendly offering.

Productivity 14

Productivity Products Market Segmentation Sample 14

Harvard Business Review

SEPTEMBER 21, 2011

While the idea of reaching out to consumers via smartphone apps is clearly not new, companies have been stubbornly hesitant to embrace app technologies. They're failing to take control and develop a plan. Four main factors go into developing and positioning an app strategy: Brand. Technology.

Brand 11

Brand B2C Market Segmentation Travel 11

Harvard Business Review

APRIL 29, 2011

It was heavy on visual development capability but light on modeling and simulation, and we kept battling a competitor in the marketplace who had essentially the inverse strengths in a similar product. We were both losing in the lucrative high-end market segment. Upsell related products after the initial sale. Cross endorsement.

Travel 15

Travel Chief Executive Officer Venture Funding Magazine 15