Talent Anarchy 1

AUGUST 25, 2023

In today’s ever-evolving job market, individuals are constantly on the lookout for career paths that promise stability, growth, and fulfillment. One such path that often flies under the radar is consumer non-durables a good career path. But is it a good career path?

Career 78

Career Supply Chain Pharmaceuticals Industry 78

N2Growth Blog

JANUARY 16, 2011

Have you figured out how to apply the laws of scarcity to brand management? While a brand without exposure is not much of a brand, I consistently find that brand exposure is an aspect of brand management that is all too often overlooked as a success metric. If not, then this post is for you.

Brand 382

Brand Brand Management Blog Media 382

In the CEO Afterlife

DECEMBER 31, 2011

I began blogging about leadership, strategy, marketing and life last February. There has to be a break from day-to-day operations in the process. You’re Not a Real Marketer until You Create a Brand [link]. Brand Managers inherit brands and manage existing franchises.

Blog 222

Blog Mission Statement Strategic Planning Brand 222

In the CEO Afterlife

JULY 26, 2016

Early in my career, when I worked for a couple of big companies in brand management, I joined my colleagues in nodding to the notion of taking a step back. That means nimbleness, laser-like focus, and market specialization. I’ve witnessed this scenario far too often. They must do things differently.

Brand 100

Brand Learning-by-Doing Brand Management Proposal 100

N2Growth Blog

APRIL 20, 2010

Avoid controversy, maintain a high likeability factor, consistently and proactively engage your customers, be a business of character that engenders trust and confidence with your target market(s), produce a quality product or service at a competitive price point, and provide great customer service.

Brand 271

Brand Blog How To Public Relations 271

Harvard Business Review

OCTOBER 26, 2017

She recommends explaining your interest in terms of your career objectives.” A year later, Lauren was working as a temp to make ends meet when she applied to what was essentially a marketing assistant job. ” When Lauren went in for the interview, the hiring manager was blunt. ” Mehmood got the job.

How To 12

How To Long-term Marketing Case Study 12

Harvard Business Review

JANUARY 26, 2012

Among the most impressive lines of questioning are those that address how the organization operates. If you're interviewing at a company known for consumer marketing, for example, don't ask, "Do you do much market research?" If they're known for marketing, you can be sure they do market research. Make your case.

Learning-by-Doing 14

Learning-by-Doing Marketing Brand Management Open-book 14