HR Digest

SEPTEMBER 27, 2023

Why are leadership training programs the need of the hour for transitioning managers? If you were looking for a sign that leadership training and development opportunities are highly beneficial for your organization, you have impinged at the right juncture.

Training 117

Training ROI Leadership Budgeting 117

Harvard Business Review

MARCH 22, 2017

What makes marketing creative? Is a creative marketer more artist or entrepreneur? Historically, the term “marketing creative” has been associated with the words and pictures that go into ad campaigns. But marketing, like other corporate functions, has become more complex and rigorous.

Creativity 14

Creativity Marketing Agility Budgeting 14

Strategy Driven

APRIL 2, 2012

Training budgets follow the economy and corporate profits. Educate employees to make them better people BEFORE you throw them into the market. How to market yourself so that others will call you first. Luckily in sales, ROI is the easiest part. There are no two companies that train alike. Some go all out.

Education 50

Education Training ROI Loyalty 50

Harvard Business Review

SEPTEMBER 9, 2014

Almost any enterprise you can think of, no matter the industry or sector, is trying (or being pressured by competitors) to use new technology to harness the vast new oceans of data being generated by smartphones, sensors, digital cameras, GPS devices, and myriad other sources of information originating from customers and markets.

Technology 8

Technology Metrics Budgeting CIO 8

Harvard Business Review

APRIL 15, 2013

Fact: When it comes to marketing spending, analog still outstrips digital by a factor of three to one. Digital marketing provides targeted reach and measurable impact. Innovative digital marketing approaches in social media, CRM, and other areas dominate the discussion. Shouldn''t CMOs and all marketers be shocked by this?

CIO 8

CIO Marketing CRM Information Technology 8

Harvard Business Review

OCTOBER 1, 2013

But for many companies, the activity has devolved into either an overexplained budget or just bad amateur theater – lots of costumes in the form of analysis, charts, and presentations – but with very little meaningful substance that can be translated into action. Escape from template tyranny.

Strategic Planning 9

Strategic Planning Planning Tips Disintermediation 9

Harvard Business Review

AUGUST 15, 2013

Even after more than 20 years of implementations, a study by Panorama shows that 53% of ERP projects still run over budget, 61% take longer to complete than anticipated, and more than 27% fail to produce the positive ROI expected. These and other IT-related problems aren''t rooted in technology but in leadership failings.

CEO 8

CEO CIO Technology CFO 8

Harvard Business Review

MARCH 2, 2018

While this “lab-bench to bedside” approach has improved healthcare globally, it can take years, even decades, for an innovation to get to market, often with limited input from patients themselves. This can result in favoring projects promising a quick ROI over riskier projects offering bigger impact in the long-term.

Health Care 10

Health Care Innovation Mayo Stage-Gate 10

Harvard Business Review

AUGUST 22, 2016

In one, a star researcher said that he was leaving as there was no space for creativity anymore, as the company squeezed budgets and eliminated roles without a clear ROI. And this despite having working prototypes of devices that could have come to market as the iPhone or iPad – years before Apple invented them.

Company 8

Company Competitive Advantage Bureaucracy Retail 8

Harvard Business Review

APRIL 19, 2018

In the past decade, content marketing has become a widely established practice. Companies have hired writers and Chief Content Officers to run departments, create blogs and other materials, and, in the process, some have assured sales people that content marketing can mean the end of cold calling. HBR Staff/Chris Minerva/Getty Images.

Content 11

Content Marketing Case Study B2B 11

Harvard Business Review

MARCH 18, 2016

While almost all business units, such as HR and sales, have started working more closely with IT, we have become especially interested in the marketing-IT relationship because we’ve seen firsthand just how much of marketing is increasingly powered by technology. Align your vision.

Marketing 8

Marketing Enterprise Architecture Technology Project 8

Harvard Business Review

DECEMBER 20, 2018

Those failures can mean a lot of things — over-budget, data integrity issues, technology limitations, and so forth. CRMs today also serve a lot of masters, from executives in the C-suite, technology, marketing, finance, and, oh yeah, sales. Broadcast this message loud and clear from the CEO and sales leadership.

CRM 12

CRM Project Succession CIO 12