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High Touch/Personalization

Great Leadership By Dan

Guest post from Phyllis Weiss Haserot: Leaders and human resources executives can learn a great deal from baseball’s top executives at the Chicago Cubs. So the players regard team executives as straight-shooters. She is president of Practice Development Counsel, and author of “You Can’t Google It!! –

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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Leadership Strategies: Are You a Davos Woman?

Women on Business

First some facts: Did you know that fewer than 3 percent of the Fortune Global 500 chief executives are women ? Stimmler, contributing Women On Business writer. Business Leadership: Recycling Conflict Last week I was delighted to be a workshop presenter. Only 15 percent of ministers and parliamentarians are female?

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How are you doing on price? :: Women on Business

Women on Business

Since then, I have had more and more discussions with my clients about their pricing strategies and being squeezed in this market. In a lean economy, many sales and business development people feel obligated to discount their prices; at least, the discussion of price and where it fits in the sales strategy becomes more important than ever.

Price 133
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Better to Give than to be Grateful :: Women on Business

Women on Business

So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011. Click here for your free download of the Red Zone Marketing Action Plan template that we use with clients to help plan, visualize and hold everyone accountable for marketing activities.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers. 20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and.

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But My Business Is Different… | N2Growth Blog

N2Growth Blog

All business (for profit or not) provide goods, services, or intellectual property/capital to a market (or markets) for some form of consideration. Let me give you a great example…It is not at all uncommon for an executive to tell me that his/her business doesn’t really have any competition.

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