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3 Factors That Make Costco America’s Best Employer

Michael Lee Stallard

I’ve spoken with Jim Sinegal, Costco’s co-founder and CEO from 1983 to 2011, and interacted with Ryan Watkins, a young Costco warehouse manager across the country in Oregon. In this culture, most people feel controlled by one of more of the following: autocratic leaders, micro-management, too many rules and/or bureaucracy.

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A Leader's Guide To Forging An Iron Clad Brand

Eric Jacobson

“Brand helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth,” explains Lindsay Pedersen, author of the new book, Forging An Iron Clad Brand: A Leader’s Guide.” “And And yet, despite this power of brand, it is grossly underused.

Brand 50
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StrategyDriven Podcast Episode 45 – Marketing & Sales: Closing the Value Gap

Strategy Driven

StrategyDriven Podcasts focus on the tools and techniques executives and managers can use to improve their organization’s alignment and accountability to ultimately achieve superior results. how Accelerator Selling addresses the customer’s desired focus on business results. FREE StrategyDriven Trial Membership.

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Finding the elusive decision maker. Then what?

Strategy Driven

Finding the decision maker and speaking with that decision maker intelligently are not just critical, they’re also skills that can be career building or career ending. Early in my career, I created a question that helped me find decision makers without ever asking anyone who the decision maker was. Gitomer and Buy Gitomer.

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Salespeople have questions. Jeffrey has answers.

Strategy Driven

Jeffrey, I’m new to the mortgage business after a 10-year career as a professional athlete. EVALUATE how StrategyDriven gives you a competitive advantage. Marketing & Sales business management business sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven' It’s all about quality.

Retail 78
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The NEW TRUTH about closing the sale.

Strategy Driven

In my career I have learned two powerful words that complete the selling process. Jeffrey Gitomer is the author of The Sales Bible , Customer Satisfaction is Worthless Customer Loyalty is Priceless , The Little Red Book of Selling , The Little Red Book of Sales Answers , The Little Black Book of Connections , The Little Gold Book of YES!

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What do you do when workplace ‘change’ happens?

Strategy Driven

Just so we’re clear, there are 3 predominant types of change to deal with : Business or career change – which could also affect revenue. EVALUATE how StrategyDriven gives you a competitive advantage. Family change – both positive and negative. We have a new child. I’m getting a divorce. My mother died. I’m getting married.