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Vanity Phone Numbers’ Effect on Customer Recall and Business Branding

Strategy Driven

In marketing, repetition and ease of recall are critical, and vanity phone numbers tap directly into these psychological drivers. The research underscores the significant impact of vanity numbers in expanding market reach and reinforcing brand promises.

Brand 81
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Board Performance Optimization: Beyond Compliance Towards Excellence

N2Growth Blog

Understanding the Concept of Governance Excellence Governance excellence refers to the strategic oversight conducted by a company’s board of directors that ensures ethical, sustainable, and profitable organizational operations. These factors form a formidable foundation for effective organizational governance when paired together.

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Know Your History, Purpose and Direction

CoachStation

If you have not had the opportunity to view or read any of Simon Sinek’s material regarding marketing and to ‘ Start with Why ‘, I highly recommend you spend a few minutes doing so. Sounds simple, but what Sinek found is that most companies do their marketing backwards. How – This is how the business fulfills that core belief.

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July 2016 Leadership Development Carnival

Lead Change Blog

Art writes, “The emerging digital and technology-driven world demands that we rethink everything about how we manage, lead, structure and run our organizations. The study features case studies on Google, LinkedIn, HSBC, and Intel.” Let’s Get Started. ” Tweet i4cp at @i4cp. And your organization?”

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Case Study: Follow Dubious Orders or Speak Up?

Harvard Business Review

Mr. Moon (as Susan had been told to call him by her half-Korean father, Don) was the Seoul office manager of Zantech, a technology security firm with headquarters in Amsterdam. Editor's Note This fictionalized case study will appear in a forthcoming issue of Harvard Business Review, along with commentary from experts and readers.

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What is HR Analytics?

HR Digest

HR analytics enables organizations to attract and retain top talent, optimize resource allocation, and adapt to changing market dynamics. By leveraging technology and analytics tools, HR professionals can gain real-time visibility into HR metrics, identify areas for improvement, and optimize HR processes.

Metrics 98
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Why We’re Seeing So Many Corporate Scandals

Harvard Business Review

Virtually every 21 st century business scandal is reducible to a morality tale of a technology that allows us to do things we couldn’t before, coupled with major institutional failures that were enabled by failures of omission and commission of corporate leaders. Consider the Columbia and Challenger space shuttle disasters.

Ethics 9