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How CMOs Can Work with CIOs to Gain Customer Insight

Harvard Business Review

In fact, recent research [PDF] conducted by the CMO Council, suggests that this process should start with the Chief Marketing Officer (CMO) and the Chief Information Officer (CIO). In some instances, it may be necessary to align the CEO on a plan, but a united recommendation between the CMO and CIO has a better of chance of success.

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Continuous Development Will Change Organizations as Much as Agile Did

Harvard Business Review

In 2001, a new approach to technology development was created by a daring group of developers. Once again, it has started in the bowels of technology companies and startups. ” The case of healthcare technology firm athenahealth is an instructive one. aleksandarvelasevic/Getty Images. Insight Center.

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Engaging Shoppers with Intelligent Stores

Harvard Business Review

How do they adopt an intelligent-store strategy that incorporates associates, shoppers, changing technology, new consumer behaviors, and the store itself? Shouldn't every shopper have access to time-, loyalty- or location-based offers, whether in the store or walking in the park? But many retailers seem a bit overwhelmed.

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What If You Could Learn Design from Apple?

Harvard Business Review

For a number of years, IBM organized the Center for CIO Leadership as a “global community to advance the profession.” ” At the time of its founding in 2007 most leadership programs were focused on helping CIOs be better IT managers. In contrast, IBM’s program helped CIOs be better business leaders.

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”. Why is repair service so maddening?

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The Internet-Connected Engine Will Change Trucking

Harvard Business Review

According to CIO Dieter Haban , whose team identified the idea and led product development, “the innovation combines telematics, mobility, central mission control, big data analytics, and a seamless process from the truck to the driver, fleet manager, and ultimately to an authorized service outlet.”. Why is repair service so maddening?

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QR Codes Aren't Dead Yet

Harvard Business Review

Phil is the former CIO of Utah and a veteran entrepreneur with a Ph.D. Once products themselves become platforms for relationships, companies will get much better market intelligence, in addition to genuine loyalty. Customers Marketing Technology' in computer science. His ambition with CloudOS is not modest. "I

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