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Traditional vs Digital Marketing: Why You Don’t Have to Choose

Strategy Driven

Traditional vs digital marketing, which is better? Used right, your traditional marketing campaigns will boost your digital marketing success and vice versa. The only way to achieve maximum marketing success is to use both strategies. Specifically, it gives them one more option of how to receive your marketing messages.

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What Corporate Culture is Best for Change?

Michael Lee Stallard

They failed to change and became irrelevant, left behind by emerging competitors more in tune with the market. When the global financial crisis struck in 2008, FCB New Zealand saw its revenue growth potential evaporate as clients cut marketing budgets. Consider this: few of the 500 largest corporations from 50 years ago exist today.

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A Christmas Newsletter from the Edmondson Family 2011

Ron Edmondson

When weather and schedules cooperate, we walk downtown at night and through the campus of Austin Peay State University (our Alma mater and the fastest growing university in our state). Jeremy has proven to be a hard worker and is doing well in his new career in marketing and social media. Merry Christmas! We love it.

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The Big Picture of Business – Collaborations, Partnering and Joint-Venturing… Priority for Business.

Strategy Driven

Definitions of these three terms will help to differentiate their intended objectives: Collaborations - Parties willingly cooperating together. Cooperation with an instrumentality with which one is not immediately connected. Involves close cooperation among parties, with each having specified and joint rights and responsibilities.

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What Women Leaders Bring to the New Decade :: Women on Business

Women on Business

We are here to cooperate with them in a new and more productive way. It includes men, invites men as partners to rethink what we are doing to the planet, why we continue to put work ahead of family, ahead of raising the next generation, how much is enough, what really matters. We are not here to become like our men. Greetings from Malaysia!

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Leadership and a Cup of Tea :: Women on Business

Women on Business

Leadership is about being a model of behaving in ways that create cooperation and collaboration. The Vietnamese name for teacher is Thay, and that moment of having “Tea with Thay” is still comforting when the business of the day begins to overtake me. Please share some of your best practices for reducing stress and renewing your spirit.

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Two Books to Better Organizational Results

Kevin Eikenberry

He takes five key roles of leaders and explores them in a chapter: Improve vision Ensure accountability Build unity and cooperation Create better decisions Motivate to action Then he opens each section with a list of great questions, and the chapter follows with comments, stories and ideas related to each question.

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