HR Digest
JANUARY 18, 2023
In this article, we dive into some creative and effective ways to write an employee newsletter that will have your team eagerly anticipating each new edition. According to a study by the Direct Marketing Association, email newsletters have an average ROI of $38 for every $1 spent. What should you include in your newsletter?
Women on Business
JANUARY 17, 2011
How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Women on Business
MARCH 4, 2011
Further, an outsider is more likely to think outside of the box when it comes to new and innovative ways to market your business. For example, a health food company may hire out to produce advertising copy and direct marketing pieces. Outsourcing copy is a time management strategy that business leaders are now realizing.
CO2
JANUARY 23, 2011
I remember when I was at the beginning of my career and calling on AARP as a direct marketer to do their work. My wife, Chris , thought it would be quite amusing to put the direct mail on my desk, yes, including the membership card. Where has time gone. You know the work of calling on Senior Citizens.
Strategy Driven
MAY 29, 2015
Accomplished managers want teams that give value-added, create new ideas and work effectively. Once one sees the profitability and creative injections, then one aggressively advocates the teaming processes. Creative partnerships don't just happen.they are creatively pursued. Demands of the Marketplace. First Attempts.
Strategy Driven
FEBRUARY 3, 2012
Top management must endorse corporate imaging and other forms of practice development, if your company is to grow and prosper. Work and abilities of your employees are diverse and creative. Your key management team is dynamic, in terms of business issues. Marketing Program. Direct marketing. Sales support.
Strategy Driven
MAY 6, 2011
It may be: human resources, organizational development, training, technology, sales, marketing, advertising, public relations, coaching or financial management. There seems to be a need to change the direction of the organization. Management is concerned that resources are not concentrated on important things.
Expert insights. Personalized for you.
64 
Let's personalize your content