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Brand Real

CEO Blog

Brand to a company is like reputation is to a person. Like reputation - it can be invaluable and like reputation, it can be easily destroyed. Reputation requires consistency. I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty.

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How Can I Increase Sales For My Business

Strategy Driven

Whether it’s a house plant with beautiful blooms, a succulent, or another indoor plant, make sure you patronize reputable florists who sell healthy plants. Companies are leveraging the capabilities of social media to drive their marketing strategy. Don’t forget about email marketing. Review your pricing method.

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5 Reasons For Regular Customer Service Performance Reviews

Tanveer Naseer

The following is a guest piece by EMEA Marketing Director Monika Götzmann. The level of customer service you provide can go a long way towards determining whether your business is a success or failure, which is why companies invest so heavily in training and customer service courses.

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When to Restructure | N2Growth Blog

N2Growth Blog

They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. Current or anticipated changes in market conditions that will adversely impact your business model. They make changes.

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The Emerging Strategy of Innovative Service

Strategy Driven

The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.

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Leadership & Loyalty | N2Growth Blog

N2Growth Blog

However the healthier remedy is to find a trusted person of influence to intervene and help refine style, approach and methodology. link] Dale Whenever I see the word loyalty, I am cautious as to how the word will be defined or misrepresented. I hope this helps Frode. I Think Not. mikemyatt: RT @janemyatt Their sacrifice.

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The Twitter you may not know. But should.

Strategy Driven

For me, it’s value, information others can use, followers, reputation, image, re-tweets, customers, referrals, sales, and money. Twitter is intended for you to inform with value, influence, brand, and (on occasion) to converse or respond, not chit-chat. What’s in a tweet? For most people it’s a post and a prayer. Is that enough?