CEO Blog

MARCH 22, 2012

Brand to a company is like reputation is to a person. Like reputation - it can be invaluable and like reputation, it can be easily destroyed. Reputation requires consistency. I read Laurence Vincent's book - Brand Real - How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty.

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Brand Franchising Customer Loyalty Reputation 162

Strategy Driven

AUGUST 4, 2021

Whether it’s a house plant with beautiful blooms, a succulent, or another indoor plant, make sure you patronize reputable florists who sell healthy plants. Companies are leveraging the capabilities of social media to drive their marketing strategy. Don’t forget about email marketing. Review your pricing method.

CRM 69

CRM Call Center Price Incentives 69

Tanveer Naseer

DECEMBER 20, 2016

The following is a guest piece by EMEA Marketing Director Monika Götzmann. The level of customer service you provide can go a long way towards determining whether your business is a success or failure, which is why companies invest so heavily in training and customer service courses.

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Performance Review Review Loyalty Customer Loyalty 100

Strategy Driven

SEPTEMBER 14, 2020

So, if you want to start your own business online , effective branding can help you achieve your business and marketing goals. The main result of that connection will be improved customer loyalty. When customers are loyal and happy, they tend to talk about you and recommend your brand to people they know.

Brand 94

Brand Audience Loyalty Marketing Strategy 94

Strategy Driven

JUNE 2, 2020

Direct marketing channel. You can use the app to send out promotions and sales to customers with push notifications to alert them whenever there’s a special offer. You can personalize marketing messages and send customized reminders to customers who haven’t shopped with you or used your service in a while.

Succession 66

Succession Customer Loyalty Download Brand 66

Eric Jacobson

JULY 30, 2023

Reputational : greater recognition as a trusted and reliable brand that in turn elicits greater customer loyalty. Plumbers assess market conditions, set strategies, and focus on outstanding execution. These are: Motivational : attract and retain a more motivated and inspired workforce.

How To 74

How To Customer Loyalty Operations Objective 74

Strategy Driven

JULY 3, 2020

This rating guideline concentrates on quality and reputation of the entire website content, including blog posts and landing pages. It can help drive your site to the top of your niche market and create customer loyalty. It Improves Your Social Media Marketing. You Can Improve Your Branding.

Engineering 82

Engineering Content Brand Tactics 82

Tanveer Naseer

AUGUST 16, 2011

After reading his new book, Reputation Rules: Strategies for Building Your Company’s Most Valuable Asset , I invited Daniel to share his insights on crisis management and its impact on an organization’s reputation with my readers. So, whatever course of action management takes, it will define its reputation for a long time.

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Crisis Management Crisis Management Reputation 193

Eric Jacobson

OCTOBER 7, 2022

Reputational : greater recognition as a trusted and reliable brand that in turn elicits greater customer loyalty. Plumbers assess market conditions, set strategies, and focus on outstanding execution. These are: Motivational : attract and retain a more motivated and inspired workforce.

How To 94

How To Customer Loyalty Operations Objective 94

N2Growth Blog

JANUARY 3, 2011

They don’t sit idly by and watch the business lose market share, suffer margin erosion, see their competitive value propositions vaporize, or watch their brand go into decline. Current or anticipated changes in market conditions that will adversely impact your business model. They make changes.

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Restructuring Blog CEO Brand 305

Eric Jacobson

DECEMBER 6, 2022

Reputational : greater recognition as a trusted and reliable brand that in turn elicits greater customer loyalty. Plumbers assess market conditions, set strategies, and focus on outstanding execution. These are: Motivational : attract and retain a more motivated and inspired workforce.

How To 65

How To Customer Loyalty Operations Objective 65

Women on Business

NOVEMBER 25, 2011

Attracting new customers is great, but what you want is repeat business and customer loyalty. Listen to your customers. While it is tempting to sell only the things that you think are important, without your customers you don’t have anything. your sales don’t cripple your business. When I take off my.

Customer Loyalty 165

Customer Loyalty Loyalty Tactics Retail 165

Eric Jacobson

JULY 5, 2022

Reputational : greater recognition as a trusted and reliable brand that in turn elicits greater customer loyalty. Plumbers assess market conditions, set strategies, and focus on outstanding execution. These are: Motivational : attract and retain a more motivated and inspired workforce.

How To 65

How To Customer Loyalty Operations Objective 65

Steve Farber

MARCH 13, 2017

But kindness also generates more customers, greater connectivity, new prospects, forgiveness for your mistakes, and higher employee and customer loyalty … all things that lead to increases in revenues and profits. The cash might directly take the form of revenues and profits.

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P&L Company Hotels Policies 99

Strategy Driven

OCTOBER 21, 2013

Meanwhile, customers need help, service, and answers. Your ability to help them in a timely manner, and serve them memorably, determines your reputation and your fate. Do you understand it’s ALL about customer loyalty (not customer satisfaction)? Loss of reputation AND loss of customer. Start there.

Customer Loyalty 63

Customer Loyalty Reputation Loyalty Competitive Advantage 63

Eric Jacobson

FEBRUARY 7, 2022

Reputational : greater recognition as a trusted and reliable brand that in turn elicits greater customer loyalty. Plumbers assess market conditions, set strategies, and focus on outstanding execution. These are: Motivational : attract and retain a more motivated and inspired workforce.

How To 65

How To Customer Loyalty Operations Objective 65

Strategy Driven

AUGUST 14, 2013

The proliferation of self-service (while a blessing when it works) has made customers more frustrated when they feel trapped in a process with no live person to help. And the Internet, with its social media reach, has empowered customers with strong influence over other customers and the reputation of companies.

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Innovation Strategy Customer Loyalty Loyalty 58

Strategy Driven

DECEMBER 15, 2014

If employees are not happy on the inside, customers will be served poorly on the outside. Loyalty of customers. A far cry from satisfaction, customer loyalty is at the heart of growing the business and increasing percentages of profit. Loyal customers will do business with you again and refer others to you.

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CEO Productivity Products Loyalty 66

Skip Prichard

OCTOBER 3, 2022

The third is reputational : Deep purpose engenders loyalty and trust among customers and others. The first is directional : Purpose acts as a kind of North Star to help guide strategy and innovation. The second is relational : A clear and consistent purpose builds stakeholder relationships that withstand the test of time.

Short-term 122

Short-term How To Long-term Operations 122

Strategy Driven

JUNE 2, 2014

Customer loyalty. What is your sales team doing this year to dominate the market and the competition? What are you doing to create real value for customers and prospects in your sales presentation? Value offered by the salesperson vs. value perceived by the customer. HINT: The customer is Googling you as well.

Customer Loyalty 50

Customer Loyalty Reputation Loyalty Competitive Advantage 50

Strategy Driven

JUNE 9, 2014

The internet and its immediate access to any information – including one’s reputation – the economy, Google and online searchability in general, social media, smart phones, one-click buying, Amazon feedback and other ratings sites, and smarter customers and consumers both B2B and B2C. Teach customer loyalty, not customer satisfaction.

Customer Loyalty 63

Customer Loyalty B2C Reputation CRM 63

Strategy Driven

DECEMBER 8, 2014

And enter your online reputation. Would you mind Googling me while I’m on the phone to determine my worthiness, look at my accomplishments, and perhaps check on my reputation. Gotta love it – unless you have no social media presence, no Internet presence, no Google presence, no blog, and no reputation to speak of.

Bottom-up 62

Bottom-up Reputation CEO Customer Loyalty 62

Strategy Driven

JULY 7, 2014

A marketing approach that tells me how I win, not who you are. Social messages that your prospective customer can find. Earn customer loyalty. Loyalty is earned slowly over time. Build online and word-of-mouth reputation. These five elements comprise your reputation. The New Way. Social attraction.

Loyalty 57

Loyalty Customer Loyalty Price Reputation 57

Strategy Driven

AUGUST 4, 2014

There will be some clients we would not invite to give a testimonial due to their less than stellar reputation in our community. What you want is something the customer can win on value, and then go home and tell all their friends, “This is the best stuff I’ve ever had! It’s all about reputation. ” Leonard.

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Retail Price Customer Loyalty Learning-by-Doing 67

Strategy Driven

OCTOBER 29, 2012

Your reputation is a reality check of where you actually are versus where you think you are : What’s your customer reputation? A face-to-face talk where you ask 100 of your customers what they really think of you, and why they buy. What’s your social reputation? What’s your industry reputation?

Brand 50

Brand Reputation Customer Loyalty Industry 50

Strategy Driven

APRIL 14, 2014

How’s your online reputation? What’s your Google ranking and reputation? What’s your social media reputation? What’s your proactive marketing approach to loyalty? Marketing & Sales business management buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven' NOT YOUR COMPANY.

Reputation 63

Reputation Loyalty Proposal Customer Loyalty 63

Strategy Driven

MAY 23, 2016

Companies spend millions, sometimes billions of dollars in advertising, branding, merchandising, strategizing, and every other element of marketing that they believe will bring business success. But if there are people involved, marketing means nothing if the people are not great. The root word of “your” is YOU. About the Author.

Company 50

Company Advertising Merchandising Retail 50

Strategy Driven

MAY 13, 2013

I want to talk about one element of your personal business habits: Your personal outreach, your daily outreach, that builds attraction, personal brand, authority, known expertise, recognition, position in your industry, Google rank, social media presence, top of mind awareness, and reputation. Sounds like a LOT of work. About the Author.

Brand 50

Brand Reputation Follow-up Video 50

Strategy Driven

JULY 11, 2016

It’s a breeding ground for your relationship AND your reputation. What kind of reputation have you got? Failure to deliver also eliminates any chance of another referral. This rule is the most important of all. How valuable are real referrals? Reprinted with permission from Jeffrey H. Reprinted with permission from Jeffrey H.

Customer Loyalty 50

Customer Loyalty Reputation Seminar Information 50

Coaching Tip

FEBRUARY 23, 2012

By trusting his customers to create their own change from a pile of coins near the cash register, Ralph, a New York City donut maker, engendered greater customer loyalty and boosted his productivity. hold social conversations with customers), but how we do it (hold meaningful conversations with our customers.)

How To 110

How To Airlines Media Innovation 110

Strategy Driven

MAY 5, 2014

Impeccable company, product, and service reputation. This is foundational and fundamental to a salesperson’s belief system, and a prospective customer’s belief system. NOTE WELL: Reputation arrives way before salespeople arrive. Marketing & Sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven'

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Planning Belief Systems Customer Loyalty Reputation 51

Strategy Driven

JULY 29, 2013

Keep in mind that loyal customers are also your most profitable customers. The power of reputation and social brand. And the most powerful part of it is the fact that your customers can interact with you one-on-one. When your customers say the SAME THING about you, it’s proof. The power of proof.

Power 65

Power Succession Loyalty Learning-by-Doing 65

Strategy Driven

MAY 29, 2013

THEM – Great (current) social media presence (your reputation that helps put the buyer at ease rather than on guard), including direct interaction with customers. Your knowledge of the customer’s buying motives are as good or greater than your selling skills. THEM – Ideas you created that they can use. About the Author.

Customer Loyalty 70

Customer Loyalty Seminar Media Marketing 70

Strategy Driven

JANUARY 5, 2015

PERSONAL NOTE: When I saw the statistic that 68% of Facebook usage is mobile, I realized the revolution was in full swing and those not playing hard would lose sales, loyalty, goodwill, reputation, and profit. REALITIES: Customers are smarter. Customers are social. Customers are mobile. Gitomer and Buy Gitomer.

Competitive Advantage 50

Competitive Advantage Trends Bottom-up Loyalty 50

Strategy Driven

NOVEMBER 11, 2013

GIVE THEM IDEAS TO GET THE ORDER: Make the customer aware of the cost of buying inferior products as it relates to work stoppage and lack of productivity. Make them aware of the value of their image and reputation. Marketing & Sales buy gitomer buygitomer Jeffrey Gitomer marketing and sales strategydriven'

Price 68

Price Open-book Self-aware Loyalty 68

Strategy Driven

APRIL 23, 2012

The reason I’m harping on speaking and writing is because they are the foundation of the two most important elements of your success: image and reputation. Everyone wants to have a great reputation. GOOD NEWS IS: You can influence both your image and your reputation with your CONSISTENT PERFORMANCE. Gitomer and Buy Gitomer.

Reputation 66

Reputation Open-book Customer Loyalty Seminar 66

Strategy Driven

APRIL 22, 2013

For me, it’s value, information others can use, followers, reputation, image, re-tweets, customers, referrals, sales, and money. It’s a resource, it’s a broadcast medium, it’s a vital recognition tool, it’s a reputation builder, and it’s free. What’s in a tweet? For most people it’s a post and a prayer. Is that enough?

Open-book 50

Open-book Follow-up Customer Loyalty Reputation 50