Eric Jacobson

JULY 29, 2012

In his new book, Social Marketology , Ric Dragon , CEO of DragonSearch , recommends business leaders and marketing team leaders follow these eight tips to avoid making social media mistakes: Avoid mixing the technologies used for the organization's social media with individuals' personal accounts. When appropriate, use humor.

Media 70

Media Market Segmentation How To Document 70

Strategy Driven

DECEMBER 28, 2023

In the commercial world, factors ranging from sudden disasters to evolving market trends play a crucial role in shaping the business landscape. While some of these elements are within a business owner’s control, others are external forces that require a well-thought-out strategy to manage.

Compliance 90

Compliance USP Trends Agility 90

Coaching Tip

FEBRUARY 12, 2014

But the rise of social media has highlighted the importance of networks , and companies are determined to capitalize on the power players lurking in their workforces. Executives say the influencers are sometimes already in jobs that reflect their skills—such as a project manager who works with several departments.

Influence 121

Influence Self-aware Competitive Advantage Social Capital 121

Strategy Driven

DECEMBER 7, 2021

Even though buying Instagram followers is a powerful way of building a strong online presence, the success of this strategy heavily relies on the quality of content you are likely to share with your target market. Just like any other typical social media platform, engagement helps in improving trust in front of your followers.

Brand 107

Brand Content Audience Follow-up 107

The Empowered Buisness

APRIL 6, 2014

A statement still widely used in many contexts, including management. Consensus: Your team, industry peers, the media, etc. It’s within your control to look for market segments or industries still in a growth mode. Developing strategies and plans is a healthy practice for leaders to do. all validate your reason.

Organization 164

Organization Leadership Consensus Market Segmentation 164

Harvard Business Review

JULY 29, 2013

We spoke with Mike Moorman, a senior leader in ZS Associates'' B2B sales and marketing practice and a leading authority on sales management, about how inside sales (which refers to sales positions done remotely from headquarters, without face-to-face meetings with clients) is transforming the way that B2B companies interact with their customers.

B2B 12

B2B Power Market Segmentation Customer Intimacy 12

Harvard Business Review

MARCH 22, 2017

Customers today are not just consumers; they are also creators, developing content and ideas — and encountering challenges — right along with you. Creativity in marketing requires working with customers right from the start to weave their experiences with your efforts to expand your company’s reach.

Creativity 15

Creativity Marketing Agility Budgeting 15