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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part Two

First Friday Book Synopsis

Special Operations Command UChicago University of Chicago USSOC Voltaire Western Union The Wall Street Journal Whirlpool Corporation' His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services […].

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Peter Skarzynski and David Crosswhite: An interview by Bob Morris, Part One

First Friday Book Synopsis

Special Operations Command University of Chicago USSOC Western Union Whirlpool Corporation' His experience cuts across industries and includes technology, consumer products & retail, healthcare, energy, financial services and transportation companies. His primary focus has been to help client organizations renew […].

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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

Deepa Prahalad – Focused on design and emerging markets. 14th Administrator, United States Agency for International Development. a holding company that operates seven distinct business. Rod MacKenzie – Executive Vice President, Chief Development Officer for Pfizer, member of Pfizer’s Executive Leadership Team.

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Businesses Serving the Poor Need to Get Over Their Unease About Profit

Harvard Business Review

Prahalad and his colleagues more than a decade ago in a series of articles and books, and it has stuck in the minds of businesspeople, policy makers, and nonprofits despite results that can only be described as dismal. Prahalad's brilliance and persuasiveness certainly had something to do with it. It's practically the law of the land.

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To Profit from Doing Good, Start Small

Harvard Business Review

Leaders of these companies now believe that "doing good" can be a powerful strategy for growing markets, stimulating innovation, motivating employees, tapping into new talent pools, and actually reducing costs. Bring your team together to identify ways that you can operate with greater sustainability and then set stretch targets.

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The Fine Line Between When Low Prices Work and When They Don’t

Harvard Business Review

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. It also determines which market segments the company will serve and what channels it will use to reach them. Honda once dominated the motorbike market in Vietnam, with a share of 90%.

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A New Framework for Customer Segmentation

Harvard Business Review

Her confession was blurted out in the midst of our first conversation about the new digital marketing strategy which we would eventually advise them on: "You know, I don''t think I believe in segmentation anymore." In others, marketers were still adamant that segmentation was the only way to go, but couldn''t explain its benefits.