Strategy Driven

JUNE 2, 2020

Direct marketing channel. Asking for engagement this way will make your customers feel appreciated, valued, and build loyalty. Customer loyalty is the key to success in any business. You’ll make it easier for customers to engage with you, increase customer loyalty and, ultimately, boost your reach and sales.

Succession 66

Succession Customer Loyalty Download Brand 66

Strategy Driven

MARCH 19, 2020

Behavior: loyalty, attitude, buying habits. Being known for a specific service will help you to steal a bigger chunk of the market share from larger competitors. Decide on Your Marketing Avenues. With so many marketing strategies to choose from, it’s important for businesses to identify the best avenue for their business.

Marketing 66

Marketing ROI Audience How To 66

Strategy Driven

APRIL 11, 2019

With the right approach, you can integrate different marketing activities and amplify their impacts. An in-store promotion can be combined with social media marketing, direct marketing, and even email marketing to create a bigger impact. Don’t Forget the Basics.

Marketing 57

Marketing Merchandising Audience Brand 57

Harvard Business Review

JULY 15, 2014

Knowing each customer’s profitability is the first step to managing them. You can then decide on where to focus your marketing, product development, customer acquisition, and retention efforts. Now the question is how much do you spend marketing to your customers and how effective are your efforts?

Discount 11

Discount Direct Marketing Present Value Customer Loyalty 11

Harvard Business Review

AUGUST 4, 2017

Patagonia secures customer loyalty through its “Worn Wear” website, where environmentally-conscious consumers can purchase secondhand clothing at a discount and trade their own used duds for gift certificates. Look for measures that matter.

Retail 8

Retail Brand Apparel Discount 8

Harvard Business Review

OCTOBER 23, 2014

Unfortunately, many managers don’t think about time as a finite resource in the same way that they consider the limitations of headcount and budget. But steps can be taken by managers to overcome this dynamic and better leverage organizational time. Leading teams Time management'

Team 8

Team Short-term Attrition Marketing 8

Harvard Business Review

NOVEMBER 23, 2011

The company encourages this sharing because it showcases customer loyalty, spreads new ideas about how to use Bean products, and provides customer insight. For traditional direct marketers, the Customer Relationship Management aspect of this may at first sound familiar, but the multi-channel digital world brings new twists to the game.

Brand 15

Brand Retail Fashion Supply Chain 15