In the CEO Afterlife
DECEMBER 18, 2014
It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. Unlike PepsiCo , Coca-Cola’s corporate strategy is to resist diversification and focus on non-alcoholic beverages. You focus on that 20% to generate a high ROE (return on effort).
In the CEO Afterlife
NOVEMBER 13, 2011
On the sand below the Santa Barbara Pier is the domain of a homeless entrepreneur. Our homeless entrepreneur offers an entertaining game of chance. This entrepreneur must be the wealthiest panhandler in Santa Barbara. He’s making a living by following the 4 P’s of Marketing. Human Resources. Worth 50 cents?
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Strategy Driven
SEPTEMBER 24, 2021
Entrepreneurs want to see their businesses grow. For customers to know about your company brand, ensure that your marketing tactics fit your target audience. Having a well-thought marketing strategy will help you direct your budget on the most effective communication channels. Growth can be organic or inorganic.
Women on Business
JANUARY 11, 2011
Red Zone Marketing’s “Why”: We focus our efforts on finding simple, common sense and inexpensive alternatives to creating growth in a business. We are committed to designing smart marketing strategies – not the flashiest or most complex. It help to get right decision and preparing future business and marketing strategies.
In the CEO Afterlife
DECEMBER 4, 2011
Superstar entrepreneurs also see the play before it happens. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Larry Bird moved a split second before an opponent’s ball toss to make the steal. Joe Montana calculated the movements of everyone on the football field. Leadership.
In the CEO Afterlife
AUGUST 7, 2011
by John • August 7, 2011 • Human Resources , Leadership , Life • 0 Comments. Formerlife: CEO of Jacobs Suchard (Nabob, Kraft), Strategy/Branding Consultant. Human Resources. Tags: C-Suite , CEO , Human Resources , Jack Welch , Leadership , Life. In the CEO Afterlife. Main menu Home.
Women on Business
JANUARY 15, 2011
If this is an issue you’d really like to study, I have three resources to recommend: First, check out Dan Sullivan’s program for entrepreneurs–The Strategic Coach Inc. Dan’s built a highly profitable and durable business teaching entrepreneurs how to get the greatest value for their services and products.
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