Strategy Driven

AUGUST 13, 2020

Like other industries, basic marketing principles, such as strategic planning and branding, apply to healthcare marketing. Nevertheless, healthcare marketing needs a different approach as compared to other industries. Healthcare marketing has to be different from traditional marketing. Sensitivity.

Advertising 65

Advertising Organization Health Care Guidelines 65

Harvard Business Review

MAY 2, 2018

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. We believe that includes personality marketing.

Marketing 8

Marketing Advertising Ethics Health Care 8

Harvard Business Review

MARCH 8, 2011

Editor's note: This post is part of a three-week series examining innovation in health care, published in partnership with the Advanced Leadership Initiative at Harvard University. What would a system to achieve these goals look like in practice? All patients would designate health care proxies.

Health Care 12

Health Care Document System Education 12

Harvard Business Review

JUNE 8, 2015

With its Emerging Businesses (EB) group (where one of us serves as President), Merck started a journey about three years ago with a core investment thesis: there are areas of growing unmet need in health care that intersect with its established competencies. Experimentation is vital.

Health Care 8

Health Care Venture Capitalist Strategic Fit Pharmaceuticals 8

Harvard Business Review

JANUARY 30, 2017

He had extensive market knowledge and a stellar track record. Achieving goals was everything. He tolerated (and even encouraged) ethically questionable sales practices. Consider two examples. An education technology startup hired a sales leader who came from a large, well-respected firm. He ruled by fear.

Restructuring 8

Restructuring Health Care Self-aware Short-term 8

HR Digest

FEBRUARY 4, 2022

Honesty and ethics are among the best character traits an employer looks for. These individuals help clients by following up after leaving a home health care provider. They keep track of appointments, record notes, and coordinate care providers. . Don’t forget to consider your long-term goals. Case Manager

Human Resources 98

Human Resources Resources How To Learning-by-Doing 98

Harvard Business Review

APRIL 1, 2016

Myriad potential public policy-related risks and opportunities for companies arise across a broad spectrum of political and economic systems — from the state capitalism of former Communist states to the “ mixed economies ” in traditional “liberal” democracies, from developed to developing markets.

Policies 8

Policies Politics Short-term Globalization 8