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3 Things Healthcare Organizations Do Differently When It Comes to Advertising

Strategy Driven

Like other industries, basic marketing principles, such as strategic planning and branding, apply to healthcare marketing. Nevertheless, healthcare marketing needs a different approach as compared to other industries. Healthcare marketing has to be different from traditional marketing. Sensitivity.

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Featured Instigator: Eileen McDargh

Lead Change Blog

Focusing on resiliency, Eileen has found great synergy with health care audiences and long term care, educators (as an award-winning educator, she went from teaching kids to grown-ups—who are still like kids), and women’s leadership groups. They should demonstrate their integrity through their words and deeds.

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Why Everyone's Working So Hard

Marshall Goldsmith

They enjoyed incredible job security, great benefits, lifetime health care, and guaranteed pensions. While IBM would always fire employees for ethical violations, almost no one was fired because of poor performance. Today millions of highly educated, English-speaking, non-American professionals are flooding the job market.

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Nine Rules for Employee Engagement

Chart Your Course

Results range from happier customers to higher profits and stock prices, to lower health care costs. In today’s tough job market, workers want to be sure their career has a future that fits into the changing economy. Employees care that their companies are ethical in how they do business and treat people.

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Teamwork: Sharing the Blame! :: Women on Business

Women on Business

The historic health care bill that is now on its. Get a whole team to be pattern aware and you have a winning combination that is the standard for the whole company. Related posts: The mystery of Agent Stan Conch…SOLVED! Do you know Agent Stan Conch? More importantly, can you. Are We Too Busy to Be Healthy? Unhappy employees?

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What Marketers Should Know About Personality-Based Marketing

Harvard Business Review

Communicators and marketers can now adopt a personalized approach to their work, ideally one based on behavioral science. But the execution lags behind the science while the claims of some marketers as to what personality marketing can do far exceed it. We believe that includes personality marketing.

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Strategic Planning Alternatives: Mission Discernment

LDRLB

Rather, it is for organization-altering decisions such as: Do we expand into this market? Mission Discernment: A preventative ethics strategy for leaders in Catholic health care organizations. It assumes leaders will face really tough decisions that can’t be predicted in detail. Do we lay-off part of our workforce?