Remove Ethics Remove Health Care Remove Management Remove Marketing
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3 Things Healthcare Organizations Do Differently When It Comes to Advertising

Strategy Driven

Like other industries, basic marketing principles, such as strategic planning and branding, apply to healthcare marketing. Nevertheless, healthcare marketing needs a different approach as compared to other industries. Healthcare marketing has to be different from traditional marketing. Sensitivity.

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Featured Instigator: Eileen McDargh

Lead Change Blog

Focusing on resiliency, Eileen has found great synergy with health care audiences and long term care, educators (as an award-winning educator, she went from teaching kids to grown-ups—who are still like kids), and women’s leadership groups. They should demonstrate their integrity through their words and deeds.

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Why Everyone's Working So Hard

Marshall Goldsmith

In those days I often thought that corporate managers and professionals were lazy. Professionals and managers were working 35 to 40 hours per week. They enjoyed incredible job security, great benefits, lifetime health care, and guaranteed pensions. Today I am amazed at how hard corporate managers and professionals work.

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Nine Rules for Employee Engagement

Chart Your Course

Results range from happier customers to higher profits and stock prices, to lower health care costs. In today’s tough job market, workers want to be sure their career has a future that fits into the changing economy. Employees care that their companies are ethical in how they do business and treat people.

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Teamwork: Sharing the Blame! :: Women on Business

Women on Business

The historic health care bill that is now on its. Blame the managers. Do you know Agent Stan Conch? More importantly, can you. Are We Too Busy to Be Healthy? Leadership and “Hostilization” I recently agreed to appear in a court case concerning. Unhappy employees? I’ve spoken time and again about LISTENING to your staff.

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Should Your Boss Encourage You to Take Drugs?

Harvard Business Review

Increasingly, prescription ADHD drugs like Adderall , dedicated to improving attention deficits, are finding their way into gray market use by students looking for a cognitive edge. Or should management pretend those options don't exist? Should that be encouraged? There should be neither stigma nor stimulus to their use.

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How Merck Is Trying to Keep Disrupters at Bay

Harvard Business Review

With its Emerging Businesses (EB) group (where one of us serves as President), Merck started a journey about three years ago with a core investment thesis: there are areas of growing unmet need in health care that intersect with its established competencies. Experimentation is vital.