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73 Creative Job Titles in Corporate America

HR Digest

Some of the most creative job titles that have emerged in the recent years across the recruitment boards include the following: (the innovative, original title and their traditional versions included too). Director of Ethical Hacking (Hacker). Director of Ethical Hacking (Hacker). Project Meanie (Coordinator).

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Introducing 100 Coaches: Pay It Forward Champions

Marshall Goldsmith

I am very excited to announce the selection of the 100 Coaches in our pay-it-forward project! For those of you who haven’t heard of the project, here is a little back story. I made a 30-second video about the project for LinkedIn. Three iconic leaders inspired the 100 Coaches project. 100 COACHES. Corporate CEOs.

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Lessons from the Best Global Brands 2010: Building trust and.

Strategy Driven

subprime mortgages, instead doing business the old-fashioned way, with 80 percent of revenues derived from retail banking. Santander has also been innovative when it comes to social media and mobile campaigns. Unlike competitors, Santander stayed out of U.S. Unlike Santander, Goldman lost sight of its brand promise.

Brand 64
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SOPA Blackouts: When Annoying Your Customers is Best Practice

Harvard Business Review

But this reaction from SOPA's ostensible industry reveals more about the apparent effectiveness of this digital cause-related marketing effort than its legality, morality or ethics. Politically correct television networks consistently inject their pet projects directly into their programming. Why not emulate success?

Tactics 13
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How Your Leadership Has to Change as Your Startup Scales

Harvard Business Review

They set out a broad vision, provide lofty goals, and model an ambitious work ethic (for recent college grads, it’s not a big leap from “all nighters” to “all weekenders”). She was excited about the opportunity, it helped her grow, and the project was a success for the organization. Create feedback loops.

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The CEO of Coca-Cola on Using the Company’s Scale for Good

Harvard Business Review

Our micro distribution centers (MDCs) in Africa, many of which are run by women, help our beverages reach small shops and kiosks that can’t be served by more trucks and vans and create value for our business, our retail and restaurant customers, and the broader communities. We can fund projects at levels that make a real difference.

CEO 11
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We Took a Vote. You're Fired.

Harvard Business Review

But you probably don''t work at Menlo Innovations, where there are no bosses (at least in the traditional sense). In fact, a survey of retail managers suggests that a majority think customers are happier getting preferential treatment in public than in private. Ethical Quandaries. Journal of Consumer Research.