Film Marketing Operations Resistance 
Harvard Business Review
MARCH 27, 2013
For the past decade, emerging digital markets have operated under the assumption that, despite the obvious similarity between a music CD and an MP3 downloaded from iTunes, digital goods are different. In brief, resale markets are dangerous, especially for information goods.
Harvard Business Review
JUNE 13, 2012
Natalia Georgio knocked on the door of her new marketing director's office. She'd hired Elizabeth, another former dancer, because of her decades of marketing experience, most recently at Violet, a fast-growing woman's athletic clothing company. Then, what you do here isn't really marketing," Elizabeth said cautiously. "It
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Ask Atma
MAY 20, 2012
Examples could come from art, comics, film, music, architecture, economics (weird black markets), music, media, etc… Creating opportunities for team members to communicate and share both creatively and intellectually improves team communications and fosters innovation. 5) Operational Transparency -.
Harvard Business Review
MAY 6, 2015
The inventors, who publicly announced this new approach in March, say they were inspired by the film “Terminator 2” – specifically the scene where a robot reshapes itself after having melted into a puddle. The market is taking these claims seriously, as well. Another promising development is multi-jet fusion.
Strategy Driven
MARCH 31, 2011
Welcome to the paradigms that many of us have operated under for some time. Concepts which have changed names over the years… Peep show | film arcade | silent films | talkies | movies | cinema | video. Marketing can be either inward or outward. For some, these are stark new approaches. Toilet paper. Bathroom tissue.
In the CEO Afterlife
NOVEMBER 4, 2012
As an ex-ad man and a lifelong aficionado of great creative, whether it is art or copy, I could not resist the urge to check it out. To resist the urge to self-censor. Last week, Mathew Creamer of Advertising Age said Linds Redding’s ‘Short Lesson in Perspective’ was the best piece of advertising writing you’ll ever read.
Harvard Business Review
MAY 25, 2012
The Lean Startup has crystallized many of the ideas fundamental to successful innovation and provided companies with additional ways to understand and make room for rapid iteration, agile development, and in-market testing of new ideas. Meanwhile, Square resisted adding more than the minimal features, keeping the user experience simple.
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