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The Importance of Testing in an E-marketing Campaign

Women on Business

The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.

Marketing 162
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Better to Give than to be Grateful :: Women on Business

Women on Business

However, when truly connecting with others (in conversation, in a sales situation, in an email newsletter, etc) it is much more about how they feel than how you feel. So, in keeping in this spirit and following those much wiser than me, I offer to you today a holiday gift that I hope will help with your marketing in 2011.

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N2Growth Blog

Business Publications Small Business Review | Newsletter for Small Business Owners Small Business Review’s e-letter is published bi-weekly and provides small businesses with information on the necessary evils of running their businesses. ** N2′s Top Pick for being of real value to small businesses. Inc.com Inc.

Directory 169
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Part 1 of the How to Establish a Financial Relationship with a.

Women on Business

Categories : Finance , Videos Leave a Comment Subscribe to and Follow Women On Business Subscribe to the Women On Business Newsletter Sponsored by Tradepub.com Connect with Susan Gunelius Publish Your Press Release on Women on Business Submit your press release to be published in the Business Women News section.

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Be an Advocate for Yourself :: Women on Business

Women on Business

The recommendation from Harvard Business Review and Catalyst is for organizations to adopt formal sponsorship programs similar to IBM Europe. The study shows that men receive more sponsorship than women and this has a direct relationship to the number of men promoted to top positions.

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Health, Wellness, and a Giveaway to WomenonBusiness Readers

Women on Business

20 Best Marketing and Social Media Blogs by Women from Forbes Includes WomenOnBusiness.com Forbes.com published a list of the top 20 marketing and. Summer Giveaway from Women on Business Thanks to CSN for offering another giveaway to WomenonBusiness.com readers.

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A Guilty Conscience = A Great Hire??? :: Women on Business

Women on Business

According to research done by Francis Flynn, Director of the Center for Leadership Development and Research at Stanford University (as reported in The January/February 2011 edition of Harvard Business Review), guilt-prone individuals unequivocally make great employees. The findings? The link between guilt and performance is clearly there.